It's Bloomberg though - they're reliable. They can't be wrong, right? They say the phone "uses the entire front of the device as a display," and "maximizes the screen viewing space by eliminating the black frames or bezels around the display." Several times they use the phrase "edge-to-edge" screen.
The author's twitter page promotes the story with the phrase "sans bezel." He also reported it on video and described the phone as "all screen" and said it will "do away with the little bits of screen that aren't screen." They really are claiming this thing has no bezel.