Hasbro has been around for nearly a century, and their products have touched just about all of us at some point in time. Mr. Potato Head is a household name, and G.I. Joes have become synonymous what for boys play with instead of Barbies (though I distinctly remember never playing with either). Some of Hasbro's board games, such as Monopoly, can take more time to complete than modern first-person shooters, and since their acquisition of Wizards of the Coast, the company lays claim to our Pokemon, Dungeons & Dragons, and Magic: The Gathering-related memories as well. Read More
In a not too surprising move, toy maker Hasbro has sued ASUS, claiming that the Transformer Prime tablet's name infringes trademarks related to Optimus Prime and Transformers children's toys.
Hasbro filed the lawsuit late last week in Los Angeles federal court, seeking damages and a temporary injunction. Hasbro wrote to paidContent:
Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.