In Apple's mind, here's how it was all supposed to play out: Samsung loses in court, and customers see a bad-nasty-bad company that steals ideas. Who wants a cheap knock-off, anyway?
Funny thing is, it seems that the Apple v. Samsung trial actually had a very favorable effect on Samsung, because it has been selling GSIII's like hotcakes ever since. In fact, according to a new study by Localytics, sales of the device grew by 16% during the week of the Apple verdict. Ha!
Instead of seeing Samsung as an inferior knock-off company, consumers actually took notice. If Apple thought Samsung's products were good enough to take them to court over, then they must be a viable option, right?