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Facebook acquires Giphy, plans to fully integrate GIFs into Instagram

Unclear how much was paid in cash or STONKS

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Facebook has acquired GIPHY, a social platform centered around GIFs. Axios is reporting from sources that the company paid $400 million in the deal.

The company behind Snapchat is rolling out a new feature to its app that allows users to paste animated GIFs onto their Snaps and stories. The new functionality is the result of a partnership with Giphy, and provides users with access to Giphy's enormous GIF database from right within the Snapchat app.

Giphy, possibly the largest repository of GIFs on the web, has released a few Android apps in the past. Now it has partnered with Imoji to create the GIPHY Stickers app, which as you can probably guess, contains animated stickers.

Inserting GIFs in Facebook Messenger has been available for over a year now, after it began as a trial in 2015. A GIF button shows up in the text entry box, next to the picture, emoji, and voice message options, and lets you search for the perfect animated reaction to send to your friends or family. But it looks like Messenger only searches one repository for GIFs, which is often (always?) Tenor.

 

Chrooma Keyboard is one of those keyboards I can always recommend to people who like the Google Keyboard but want something more out of the experience. I have been using it on and off since it got updated to v3 in June and I love its adaptive colors that fit with whatever app you're using, extensive gestures, multilingual support, and customizable action row. But since some of these features were already added to GBoard recently, there were fewer reasons to use Chrooma... until this new v4 update came rolling.

WhatsApp's ability to send GIFs in different forms and ways has been rolling out super slowly. First we could convert videos and share them as GIFs, then the beta app let us share GIFs saved on our devices, then the Web client added support for GIF search and insertion, and now finally the last piece of the puzzle is here: we can now search for, choose, and send GIFs from the WhatsApp app on our Android phones, no need for a separate Giphy client, the GBoard app, or to have the GIFs saved on our phones beforehand.

Giphy is one of the most popular repositories of GIFs on the web, and the site has published their newest app to the Play Store - Giphy Cam. The application allows you to either record video from your camera, or shoot five images in burst mode. Once your content is recorded, you can apply all the effects and stickers your heart desires. The app description states that Giphy plans to add new filters weekly, "to help you keep your GIF game on point."

GIFs are great. We all love moving pictures, amirite? It's like being at Hogwarts or something. Giphy, a leader in the 'shareable GIFs' space, has an Android app, but unfortunately it doesn't allow for GIFs to be used anywhere on your phone or tablet. That's where Plughy comes in.

Regardless of how you pronounce it, there's little doubt that Artem loves his gifs. Ha! The man's entire Google+ feed is essentially a scrolling list of various gifs so much so that I've come to doubt that he has a secret stash of gifs saved and meticulously organized in some folder somewhere that he rushes to each time he needs to express an emotion. Any emotion. He has emotions, he's not a robot you know, even if some of you have your doubts.

Teens and millennials apparently love ask.fm for quick and easy Q&As. Over 18 billion questions were asked on the service last year, coming from over 150 million people of which between 10 and 50 million use Android. Those are nice numbers and the developers wanted to keep those users happy so they created a new interface and implemented many improvements to the service.