Google has an odd definition of "soon." For example, five of the countries that just received access to Google Play gift cards were first told that they were coming "soon" almost five months ago, and the last one has been waiting a further six weeks. Oh well, I suppose it's best not to look a gift card in the mouth. Belgium, Denmark, Finland, Ireland, Norway, and Sweden have been added to Google's gift card system, and merchants should have gift cards in stock well before Christmas.
For dedicated Android users, there's a certain feeling of comfort that comes from seeing Google Play gift cards line the shelves of their local convenience store. The visibility serves as a sign of the platform's popularity and reach, a little reminder that the OS we've come to rely on isn't going away anytime in the near future. Now those little cards are appearing in two more countries: Turkey and South Korea.
Many Android users in Brazil have surely, at some point in time, wished they could give a friend the gift of Google Play. Others have probably longed for the ability to translate cold, hard cash into apps and other digital content. Well Google is ready to satiate their desires. Play Store gift cards have started rolling out to various retailers across Brazil.
These plastic representations of money come in increments of R$30, R$50, and R$100.
Update, December 16th: Google Play Store gift cards are now available in Ireland.
Good news, everyone! Well, not everyone - everyone who wants to buy Google Play Store credit in the form of gift cards, and currently lives in Ireland. Actually, let's be specific: in the Republic of Ireland, since the United Kingdom has had Google Play Gift Cards since last May, presumably including Northern Ireland. OK, so if you're somewhere between Donegal and Cork and/or Galway and Dublin, and you want to buy a Google Play Gift card, I've got good news.
Dear Android Police readers living in New Zealand, we have good news. Google Play gift cards are now going live in your area. This is broadly speaking, of course. We can't say whether cards will start appearing at the shop up the road, but Google has listed several retail partners that will carry them. Countdown, JB HI-FI, Noel Leeming, the Warehouse, and Warehouse Stationary have all made the list. You can head out to one right away to see if they're in stock, but you might want to check beforehand.
Update, December 16th: Google Play gift cards are now available in all five countries. Good things come to those who wait.
Good news, European readers: physical gift cards for the Google Play Store are coming to more of you soon. Google updated its list of supported countries for gift cards today, marking Belgium, Denmark, Finland, Norway, and Sweden as "coming soon." We can't say exactly when - a few other countries like Greece, Poland, and Portugal got the same treatment earlier this month, and they're still marked as coming soon instead of linking to the relevant page.
Last week Google released a sizeable update to Google Wallet that finally let you carry loyalty cards in digital form. Now Amazon has released its own version of... pretty much the same thing, minus all the other stuff that Google Wallet does. Amazon Wallet is currently in beta on both the Google Play Store and Amazon's own Appstore in a rare simultaneous release. Compatibility seems to be limited to phones at the moment, and since it's labeled as "for Fire Phone" on this promo page, it may be pre-loaded on that device.
Google's steadily rolling out Google Play gift card availability to various countries around the globe. We previously reported that Austria, Italy, Spain, and Switzerland had all made the 'coming soon' list. Now all four have bumped to officially being available now. Not only can consumers find cards in local retailers, each country has its own gift card site. Here's Spain's below.
In every country except Switzerland, the gift cards are available in increments of 15 €, 25 €, and 50 €.