We've heard very little out of Google internal team Niantic Labs. Before today, their sole public presence was Field Trip, a mash up of Google Now and various hyperlocal points of interest. The team'' latest creation, Ingress, defies description: it's a virtual reality game in which players are tasked with going to real-world locations to harness a fictional energy source. Also there are two "teams" and every player in the world is one one or the other. Think Alliance versus Horde.
The premise seems pretty nebulous at the moment. A new source of energy has been discovered, and it's got the potential to control people's thoughts.