When you talk about Samsung's Galaxy smartphones, it's hard not to talk about 'the average consumer.' Because the Galaxy S series is the second-most popular line of smartphones on earth, its audience is unashamedly mainstream, and the vast majority of sales of these devices will be to consumers who aren't what you'd call tech-savvy. The issue for Samsung, increasingly, is learning how to split the difference between a smartphone that provides a good experience for everybody and maintaining that all important credibility with its fans and enthusiasts.

The Galaxy S8 and S8+, for example, have Quad HD displays - the best ones I've ever seen.

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