Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do? Read More
Google and Verizon Wireless seem to be in a perpetual state of "it's complicated." The protracted issues with the Nexus 7 LTE, the infamously terrible launch and support of the Verizon Galaxy Nexus, and a few other spats come to mind. Now JR Raphael of ComputerWorld is reporting that Verizon has unceremoniously dumped the 100MB per month of free packaged wireless data that came with the LTE model of the Chromebook Pixel that went on sale last year. And here's the kicker: they don't really give a shit.
Raphael quotes this thread on Google's official product forums, claiming that customers who have called in to Verizon after their free data was cut off are being told that they'll have to pay from now on. Read More
Earlier this month, Team Uncarrier dropped a fairly large bomb on the mobile industry by offering users access to international data roaming at no additional cost. Now, it's taken the wraps off of its newest offering, this time targeting tablet users: free data. The company is basically giving away monthly plans that offer 200MB of LTE bandwidth to anyone with a compatible T-Mobile LTE device. That's huge.
Judging by the wording in the PR, this plan will be available to everyone, not just those who already use T-Mobile as their primary cellular carrier:
T-Mobile is the only national wireless provider to offer tablet owners up to 200 MB of free 4G LTE data every month for as long as they own their tablet, even if they're not yet a T-Mobile customer.