Recently, we posted about a new feature Google was testing to help users better "explore" their surroundings, offering more fine-tuned exploration options for a user's immediate vicinity or their destination, with suggestions of what to do in the area based on time of day or conditions. The interface would apparently get its own button in Google Maps' primary view, but the button only appeared for a few users at the time.
Field Trip is an oddity in Google's app lineup. It comes from Niantic Labs (the people who went on to create Ingress), looks fantastic, and it's made for a very specific kind of user. The app highlights attractions of historical, cultural, and entertainment value in your immediate area, using GPS and services like Thrillist, Zagat, and Cool Hunting to create a "hyperlocal" experience. Of course, any travel app is only good if it works where you are, which was a sticking point for international users.
If you've been paying attention to the news cycle lately, you've probably heard that Google—by way of the obscure "Niantic Labs"—released a game of some kind. You saw a trailer that depicted people discovering hidden energy fields within statues, landmarks, and artistic sculptures. You had no idea what was going on. You signed up for an invite anyway, because like any other weird Google product, you want in regardless of what it is.
Hi. Welcome to the future. Mountain View, California, 2012. I'm telling you it's great here. You've got a location-aware, always-connected supercomputer in your pocket. What good is it, though, if you're only ever using it to check what's going on in Facebook land? Enter Field Trip, the latest app to be released by Google (via the obscure Niantic Labs), which offers you information about all the things around you, including trivia, facts about local monuments, restaurant reviews, and more.
Google's not pulling any punches this time around with its ads for its newest Nexus device. When it's not physically invading one of the most visited sites on the internet, the Nexus 7 can be found in some adorable videos that play to every one of your sappiest emotions. Take this newest ad, featuring a five-ish-year-old girl reading Curious George, and planning her trip to the moon. (No one tell her just yet, okay?)
The video follows its predecessor entitled Camping in the marketing style of "Look at this!
Mapsaurus, released today by a developer team of the same name, is perhaps the new app to end all new apps. By pairing an interactive map of Google's Play Store with an intuitive UX, Mapsaurus takes app discovery to a new level – not just of ease, but also of convenience.
The app, which promises to help users "discover apps you never would have known to search for," can branch out an interactive web of apps and games based on apps you already have installed, curated subcategories, or general categories and function sets.