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MyFitnessPal And Endomondo Are Both Now Owned By Under Armour

Under Armour is a well-known fitness brand, but despite its ubiquity on wristbands and sweat-wicking clothes, it isn't the first name that comes to mind in the digital realm. How does a company go about changing this? Buy the brands that are. So here we are, Under Armour announced today that is has purchased MyFitnessPal and Endomondo.

Both of these services are geared towards getting you in shape.

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Endomondo Sports Tracker Adds Stats For Premium Users

Endomondo committed to adding new features for premium users when it moved to the subscription model, and it's making good on that promise with a cool new mobile feature. The app can now be used to visualize your workout stats in a series of handy bar graphs.

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Endomondo Sports Tracker Updated To Version 8, Featuring New Ice Cream Sandwich-Flavored Redesign

Endomondo, an extremely popular sports and exercise tracker got an update to version 8 today, bringing a handful of minor enhancements. Among these are improvements to routes, the option to like/dislike routes, and the addition and removal of favorite roots. More importantly though, version 8 brings a brand new UI, designed with Ice Cream Sandwich's legendary style guide in mind. Check out some screenshots:

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What's great about Endomondo's new UI is not only that it enhances the UX greatly and makes the app as a whole "prettier," but that it brings the app's design more into line with the Ice Cream Sandwich style guide, without making the mistake of following the idea that holo is everything.

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