I have heard an absolute heap of unpleasantness about the rebranding of the Android Market today. Google Play is childish. It's unprofessional. It makes Google look less than serious about its content business. The logo is weird. The name is ambiguous - play what? It reminds people of Sony products. There are endless gripes and, let's face it, there always will be when a company rebrands a popular product.
Tomorrow, countless analysts and "experts" will weigh in on whether the move was a good one, hawking over Google's stock price like a cardiograph readout.