Love 'em or hate 'em, Beats are a hit. Annual sales of the pricey headgear are reported to approach half a billion dollars a year. During a recession, no less! My favorite Android handset maker, HTC, has even entered into a partnership with the company that promises to play your music "the way it was meant to be heard." I can't personally speak to the quality of the sound, but I'm sure any enhancement would be lost on me; audiophiles would turn their nose up at the paltry 192kbps quality I rip my CD collection to.
The New York Times recently ran a piece that digs deeper into the Beats phenomena and why Dr. Read More
Earlier today, HTC sent a jolt of electricity through our tired bodies when their PR agency told us an exciting tale of important announcements scheduled to be delivered by Peter Chou himself (that's HTC's CEO) tomorrow morning.
Bootloader unlocking, exciting new phones and tablets, hoverboards - all of these thoughts started rapidly running through our minds, but like kids who couldn't wait until Christmas to unwrap their presents, the company first spilled the beans to AllThingsD, then followed up mere hours later with full details. Way to ruin a surprise, guys (oh, and the presents kind of suck).
In a deal estimated to be worth around $300 million, HTC and Beats By Dr. Read More