Following up on last week's editorial, I decided it may be interesting to take a look at the other side of the story – that is, what effect has Google's 10 Billion App promotion had on the developers who were invited to participate?
To begin with, I think it would be wise to take a look at just how developers were invited, and how Google ran the promotion overall. We've heard from a handful of developers about this, so we've got a pretty clear picture of how things went.
Google began approaching developers in October, offering few details about the promotion, other than the fact that each developer's chosen app would sell for $0.10 on a predetermined day during the promotion.



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