HTC's Desire brand has hung on through two revisions of the "company-wide" One moniker, oddly adopting features and style queues from the flagship series while aiming for a lower price point. So it is with the latest Desire phones to come to Verizon, the 526 and 626. Verizon announced the pair earlier today, with the cheaper Desire 526 going on sale tomorrow (August 13th) and the Desire 626 available "in the coming weeks."
The 526 is the cheaper of the two phones, with a 4.7-inch 960x540 screen and an 8-megapixel camera (according to Verizon's short press release). HTC's website has rather more information, revealing a Snapdragon 210 processor, 1.5GB of RAM, 8GB of storage plus a MicroSD card slot, a rather diminutive 2000mAh battery, and a 2MP front-facing camera.
Today at its big Double Exposure New York event, HTC officially unveiled the leaked Desire EYE. What sets this phone apart from others isn't impressive specs or phenomenal build quality. Oh no, it's the giant 13MP front-facing camera. With a matching camera on the back, this phone wants your selfies to look just as impressive as the photos you take of other people. There's even dual LED flash on both sides as well.
As fun as this concept and selfies in general are to mock, let's acknowledge for a moment that it's not unreasonable to expect front-facing shots to look as crisp as images captured with the rear shooter.
The HTC Desire 610 marked a revival for the "Desire" brand in the US when it came to AT&T in late July. Now a variant, the Desire 612, is finding its way to Verizon Wireless, as the carrier will start selling the handset in just two days. Think of it as largely the same as the version on AT&T, just with more branding and extra red.
The HTC Desire 612 is meant to be an affordable mid-range device. It has a 4.7-inch screen with a 960 by 540 display. It's not going to be particularly impressive, but for the price point, it's serviceable.
HTC is set to unveil some new hardware at a New York City event on Wednesday. The company itself has already given us some clues to a GoPro-style sports camera (including a couple of unintended product images), and a few less reliable sources claim there will be a phone with a 13-megapixel Duo camera. This weekend the Twitter leak account @Upleaks showed some images of an alleged "HTC Desire Eye," a phone that embraces the selfie craze (ugh) in a big way.
Disclaimer: No matter the confidence level, there's always a chance product updates, features, and some or all details will be changed or cancelled altogether.
If HTC's various members of the One family seem a little cold and lifeless to you, you'll appreciate the new Desire 820. This decidedly mid-range device uses a variety of color schemes on its polycarbonate shell, adding a bit of style to the company's standard unibody dual-speaker layout. The result is a look that blends the HTC One M8 and, oddly, the iPhone 5c. Check out those two-tone accents on some models.
Inside the Desire 820, you'll find the first application of the Snapdragon 615, Qualcomm's middle-of-the-road 64-bit processor. HTC isn't saying what the clock speed is, but the standard implementation is an octa-core 1.8Ghz chip paired to an Adreno 405 GPU.
HTC's Desire family is the brand that just won't stop, having survived not one but two company-wide product refreshes. And strangely, it looks like it will also host the first HTC device to come with a 64-bit processor. The Desire 510 is a low-end phone aimed at bargain hunters and pay-as-you-go wireless users, but its inclusion of Qualcomm's Snapdragon 410 system on a chip makes its otherwise lackluster specifications notable.
The 1.2Ghz quad-core 410 isn't exactly a powerhouse, but its ability to support both 32-bit and 64-bit processing should make it a popular choice for mid-range and low-end phones as Android begins to support the latter with the upcoming L release.
The HTC Desire 610 is now available from AT&T, marking the first time in years that the Desire brand has appeared on carrier store shelves in the US. The phone is very affordable, going for just $199.99 without an annual contract. With one, it's only 99 cents.
American readers might not know this, but HTC just loves the Desire brand name. It's been around since 2010, when the original launched as a slightly modified version of the Nexus One. Since then it's gone through many permutations, like the keyboard-equipped Desire Z (the G2 in the US) and got at One X-style makeover with the Desire X. The 601 brought the family up to the HTC One M7's industrial design, meaning the name has survived two of HTC's complete hardware overhauls. Now for the first time in years, we're getting a Desire in the US, courtesy of AT&T.
The line has gradually shifted the the budget market, and the new Desire 610 fits well below the HTC One Mini 2 as a starter or contract-free phone.
The week is just getting started, but HTC is dropping new devices like it's going out of style. No, it's not that rumored One Max we've been hearing about. The company is breathing new life into the Desire brand with the mid-range Desire 601 and the entry-level Desire 300. HTC is also announcing a Bluetooth subwoofer accessory for BoomSound devices and a new "Vivid Blue" HTC One.
HTC hasn't abandoned the market for small phones, as shown by their One Mini at a (relatively) tiny 4.3 inches. But that's still on the premium side, and those who want both a small size and a small price need some love too. Enter the Desire 500, a 4.3" phone with a mixture of features from this generation of HTC hardware and the last one. It's currently slated for release in the UK sometime in August, but HTC has been mum on a price and wider release details so far.
Despite its small size, the phone comes with a quad-core processor, though the Snapdragon 200 is clocked a bit low at 1.2Ghz.