After years of prodding from T-Mobile and Sprint, Verizon finally started offering unlimited data plans again, which in turn caused AT&T to give up its petty Monopoly game and offer its own unlimited plan to everyone, not just DirecTV customers. But when the dust settled, AT&T was still offering the most expensive unlimited data in the country, and consumer advocates (including this very site) were quick to point out that it was a bad deal. Today the carrier is adjusting its primary data plan with a lower price and included tethered data, and adding a cheaper option for good measure. Read More
Unlimited smartphone data is back! Roll out the barrels, re-download Netflix, and disable all those "Wi-Fi only" settings options, happy days are here again. But don't throw away your data meter just yet: the new batch of unlimited data plans from American carriers isn't what it used to be. A lack of limits now comes with an asterisk, like your favorite sports star "enhancing" his performance. So the question is no longer, "which mobile unlimited plan is the best?" Instead, it's "which carrier is going to put the least amount of petty restrictions on my so-called unlimited data?" Read More
Sprint has unlimited data. T-Mobile has unlimited data. AT&T has unlimited data. True, all of these offerings have limits on unlimited, like T-Mo's extra charges for HD video and tethering and how AT&T will only give you unlimited data if you also pay for a bloated DirecTV contract. But Verizon's staunch refusal to allow customers access to the unlimited data spigot, not to mention pushing grandfathered unlimited data customers away, has been a big point in favor of its competitors. Verizon feels so insecure about its lack of unlimited plans that its advertising tries to tell customers why unlimited data sucks. Read More
The times they are a-changing. A few years ago Verizon infamously stabbed a dagger in the back of Google Wallet in favor of its own carrier-partnered mobile payment system, Isis. Now Wallet is more or less gone, Isis has been rebranded (thanks to, well, ISIS) as Softcard, Google has bought up its technology, and Verizon would really like you to consider using Wallet’s spiritual successor, Android Pay. In other news, my spec script for a soap opera based on the machinations of the US mobile industry still hasn’t been optioned. Read More
Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do? Read More
Last month AT&T announced plans to raise the price of its grandfathered unlimited data plan by $5. Starting next month, those customers will pay slightly more than what new subscribers fork over for 2GB of data.
If you're feeling left out, AT&T has an announcement that might make you feel better (but probably worse). Read More
AT&T, a company with a reputation for evil such that placing their logo inside a Death Star has always seemed genuinely appropriate, has announced some changes to pricing on its mobile data plans today. While some of those changes are genuinely good if you're a subscriber with a large data bucket or have some pretty particular usage habits, many new customers can expect to pay $5-10 more a month under the new structure, which AT&T of course claims is a totally innocuous attempt to "simplify" things for customers.
Here's the deal - currently, AT&T charges $25 a month (plus $25 per phone if you BYOD or use Next) for 1GB of data, $40 for 3GB, and $70 for 6GB. Read More
Quick poll, Verizon customers: what's the one thing you want from America's most-hated (but admittedly most reliable) wireless carrier? OK, now those who are clamoring for phones with unlockable bootloaders, sit down - everyone left standing wants unlimited data. But you shouldn't, at least not according to Verizon shill Jack Gold.
OK, so maybe it's not fair to call Mr. Gold (seriously, that's his actual name) a shill. He's an analyst, founder and president of J. Gold Associates, LLC. The fact that he appears to be the only one doing any analysis, and that the website of this "technology industry analyst firm" looks like something from 1998, should probably raise some alarms for anyone looking to get some research done. Read More
Far be it from us to question the actions of a multi-billion dollar corporation... no, wait, questioning the actions of corporations is exactly what we're supposed to be doing. Let's try this again: hey AT&T, what gives? Today the carrier is introducing a new tier to its data pricing, giving it a grand total of eleven options in its Mobile Share Value plan segment. $75 gets you 7GB of data, with the new rollover feature enabled.
AT&T's current collection of data tiers. The $75/7GB option will be available Sunday.
There's nothing odd about that in and of itself, but AT&T's plans have become strangely specific over the last few months. Read More
Sometimes watching American cell phone carriers is like observing a line of monkeys - see the whole JUMP/EDGE/NEXT/whatever Sprint calls their interest-free phone financing saga. Now it's come again, this time after AT&T announced a limited promotion that doubled the data on some of its shared family plans. Verizon has matched their prices with a MORE Everything promotion that starts tomorrow, October 2nd. For the same $130 price that AT&T is offering, pre-fees, Verizon is giving family plan users 30GB of data.
Tiers above the $130 mark also double, to 40, 60, 80, and 100GB for $150, $225, $300, and $375, respectively. Read More