Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do? Read More
Last month AT&T announced plans to raise the price of its grandfathered unlimited data plan by $5. Starting next month, those customers will pay slightly more than what new subscribers fork over for 2GB of data.
If you're feeling left out, AT&T has an announcement that might make you feel better (but probably worse). Read More
AT&T, a company with a reputation for evil such that placing their logo inside a Death Star has always seemed genuinely appropriate, has announced some changes to pricing on its mobile data plans today. While some of those changes are genuinely good if you're a subscriber with a large data bucket or have some pretty particular usage habits, many new customers can expect to pay $5-10 more a month under the new structure, which AT&T of course claims is a totally innocuous attempt to "simplify" things for customers.
Here's the deal - currently, AT&T charges $25 a month (plus $25 per phone if you BYOD or use Next) for 1GB of data, $40 for 3GB, and $70 for 6GB. Read More
Quick poll, Verizon customers: what's the one thing you want from America's most-hated (but admittedly most reliable) wireless carrier? OK, now those who are clamoring for phones with unlockable bootloaders, sit down - everyone left standing wants unlimited data. But you shouldn't, at least not according to Verizon shill Jack Gold.
OK, so maybe it's not fair to call Mr. Gold (seriously, that's his actual name) a shill. He's an analyst, founder and president of J. Gold Associates, LLC. The fact that he appears to be the only one doing any analysis, and that the website of this "technology industry analyst firm" looks like something from 1998, should probably raise some alarms for anyone looking to get some research done. Read More
Far be it from us to question the actions of a multi-billion dollar corporation... no, wait, questioning the actions of corporations is exactly what we're supposed to be doing. Let's try this again: hey AT&T, what gives? Today the carrier is introducing a new tier to its data pricing, giving it a grand total of eleven options in its Mobile Share Value plan segment. $75 gets you 7GB of data, with the new rollover feature enabled.
AT&T's current collection of data tiers. The $75/7GB option will be available Sunday.
There's nothing odd about that in and of itself, but AT&T's plans have become strangely specific over the last few months. Read More
Sometimes watching American cell phone carriers is like observing a line of monkeys - see the whole JUMP/EDGE/NEXT/whatever Sprint calls their interest-free phone financing saga. Now it's come again, this time after AT&T announced a limited promotion that doubled the data on some of its shared family plans. Verizon has matched their prices with a MORE Everything promotion that starts tomorrow, October 2nd. For the same $130 price that AT&T is offering, pre-fees, Verizon is giving family plan users 30GB of data.
Tiers above the $130 mark also double, to 40, 60, 80, and 100GB for $150, $225, $300, and $375, respectively. Read More
Not content to fire back at the competition with just one volley, the company has continued its barrage with two new announcements. For starters, it's opening up family plans from a limit of five to up to ten lines. For most of us, that inherently means we're going to have to look outside of our immediate families to hit the max. It's time to get grandma a smartphone, call up that cheap uncle, and bring in a couple of college-bound cousins. Each additional line adds $10 per month after the second subscriber, and each person gets their own dedicated amount of data. Read More
Competition is a wonderful thing. As the market continues to react to a push for lower prices from T-Mobile and other cellular service companies, customers are getting more and more economical options. AT&T's latest reactionary price change to its Mobile Share Value plans drops the base price by $15 for single-user plans and family plans with up to two smartphones. That makes the price $65 a month and $90 a month for one and two people, respectively.
The price breakdown goes like this: the base price for one phone with unlimited talk and text is $40. Add in 2GB of data for $25 (which was previously $40) and it comes to $65. Read More
One of the problems with the pricing structure of American carriers is that people who buy their phones outright don't get any kind of break on the service plans themselves, giving people fewer incentives to get away from subsidies. T-Mobile has addressed this (by essentially throwing out subsidies all together), but today AT&T fires back with the new Mobile Share Value Plan. Basically it's a $15 discount if you buy a phone unsubsidized, including the new AT&T Next plans, or if you've already paid off your on-contract device.
New customers can choose the Mobile Share Value Plan when they bring a phone to the service (like, say, a Nexus 5), purchase a new phone outright, or start an AT&T Next plan (which carries its own zero financing monthly charges). Read More
If you're a current or prospective T-Mobile customer and you're partial to using that data connection for more than one device at a time, there's good news. The gents at TmoNews got their hands on an internal memo that outlines bumps in T-Mobile's tethering policies that went into effect yesterday. Before yesterday, the $70 unlimited data plan included 500MB of of Smart Phone Mobile Hotspot (tethered data) and an option for a $30 2.5GB add-on. Now you can get 2.5GB for $20 extra, saving $10 a month.
But wait, there's more! The $30 add-on has been bumped from 2.5GB to 4.5 GB, and the $40 add-on now gets 6.5GB of sweet, sweet USB or Wi-Fi tethering action. Read More