Does it ever bother you that you have to pay for the bandwidth that companies are using to show you advertising? How about the fact that you have to pay for a PDF policy download from your insurance company? AT&T is hoping to make those bits of your data cap (or overage charge, as it may be) disappear. Today the wireless provider is accepting applications from other companies that wish to sponsor data.
Why? Google's absolute silence on Google TV (GTV) during I/O keynotes represented, as I saw it, the last straw for the platform (at least in its current state). Of course, Google TV hasn't really seen much action since last fall, but after former Google CEO Eric Schmidt promised big, magical things for this summer, it seemed Mountain View might still have some GTV tricks up its sleeves.