The first ad for the 2013 model of the Nexus 7 was pretty perfect: combining a nervous nerdy kid and a common fear somehow made for an incredibly effective way to show off Google's combination of hardware and services. These two new ads aren't quite so good as "Fear Less," but they combine the same nearly universal sentiments with tablet-focused features.
The first uses a student to show off Google Now's auto-populating cards, Google Play Music, Google's contextual search, and the new textbook rental features.
So the Moto X "Lazy Phone" ads are the best smartphone-related ones out right now. They're both funny and memorable, which is basically 90% of what a commercial really needs to be a success. The remaining 10% consists of reasons to choose one product over another. The original Lazy Phone videos showed how competitors' phones could ruin a romantic night, cause you to miss taking a photo of your child's stellar performance, or be the person whose phone won't stop buzzing during a meeting.
Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.
You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.
The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen.
I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
I've been using (and loving) Google's Chrome browser daily on my laptop, desktop, phone, and tablet for quite some time now. Heck, I'd probably install it on my toaster if it were possible. And despite any of the complaints I routinely hear about Chrome's mobile iteration (ahem, where's the "full screen" option, again?), there are a few great reasons I keep it on all my devices.
Touching on each and every one of those, the Google Chrome YouTube channel today uploaded a one-minute ad spot touting the fact that Chrome is "For Everyone, Now Everywhere," and can enhance your life with auto-filled addresses, remembered passwords, and cross-device sync.
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
Yes, we know - the Nexus 4 is still thin on the ground basically everywhere. (Americans, both the 8GB and 16GB versions are currently shown as "ships in 2-3 weeks" on the Play Store.) Even so, the LG flagship is the logical showpiece for Google Now, and it's doing some fine service in Google's latest mobile search ad. This one shows off Now's ability to automatically bring up contextual information for your time or location.
Reactions have been mixed to Samsung's somewhat understated Superbowl big game commercial, featuring comedy B-listers Seth Rogen and Paul Rudd. If you couldn't get enough of the pair trading jabs while pitching a meta Galaxy ad, Samsung has posted the full 4:40 cut to YouTube. The ad follows the plot and pacing of the shorter version, but there's a few extra punch lines in there. Just in case ninety seconds of middle-aged verbal jousting wasn't enough for you.