The advertising for the latest round of Android software and devices has been pretty catchy. Have you seen the "party" ad? Nice. Google just posted four more short 45-second spots to the official Android account on YouTube, so you can expect to see these pop up on American television over the next few weeks. All of them star the cartoony Androidify figures, presumably including at least some created by users of the official app.
Are you curious to see how all the new parts of Android will work together? Do you want this information delivered in advertisement form? Would you prefer this ad to feature an attractive yet non-threatening male model, a generic alt-rock backtrack, and a cute doggy? Then sit back and watch, my highly-specific friend, because your world is about to be rocked.
OK, so Google's latest advertisement isn't exactly breaking the mold here, but it does show a pretty seamless transition between an Android L phone, an Android Wear watch, an Android Auto car, and finishing with Android TV.
Gary Busey has carefully crafted a reputation as a lunatic. True, a good part of that might just be his Hollywood persona, but you've got to admit it's entertaining. Someone at Amazon agrees, because they enlisted Mr. Busey's services for one of the first promotions of the new Android-powered FireTV set-top box. In this one-minute spot, Gary Busey talks to a lamp.
Amazon takes the initiative here, using a crazy shouting man to illustrate the fact that the competing Roku set-top boxes don't have voice control.
Samsung's advertising has been somewhat hit or miss lately, ranging from pretty decent scifi ads for the Galaxy Gear to cringe-worthy infomercials for the same product. But it looks like there's been something of a shift in the company's promotional direction, or at least in the way that it responds to Apple's sometimes hyperbolic TV ads. Check out this new one-minute spot for the Galaxy TabPRO 10.1.
The ad plays up the TabPRO's high-resolution screen with a better aspect ratio for movies versus the iPad Air, plus its ability to fit multiple apps on the screen at once, which has been a staple of TouchWiz for a while.
Motorola has made a splash in the mobile world today, thanks to a ridiculously cheap phone that appears to be pretty good. (Shocking!) The $179 Moto G was announced in a live event this morning, with availability in Brazil and parts of Europe today, and a worldwide rollout continuing into early 2014. The company published the first ad for the Moto G on its YouTube channel.
The ad highlights the phone's customizable backplates first and foremost.
Google's first official Nexus 5 commercial is titled "I Do," which should tell you pretty much what it's about. Yes, lots of happy folks tying the knot and snapping photos of the event with a Nexus 5. Check it out.
The first ad for the 2013 model of the Nexus 7 was pretty perfect: combining a nervous nerdy kid and a common fear somehow made for an incredibly effective way to show off Google's combination of hardware and services. These two new ads aren't quite so good as "Fear Less," but they combine the same nearly universal sentiments with tablet-focused features.
The first uses a student to show off Google Now's auto-populating cards, Google Play Music, Google's contextual search, and the new textbook rental features.
So the Moto X "Lazy Phone" ads are the best smartphone-related ones out right now. They're both funny and memorable, which is basically 90% of what a commercial really needs to be a success. The remaining 10% consists of reasons to choose one product over another. The original Lazy Phone videos showed how competitors' phones could ruin a romantic night, cause you to miss taking a photo of your child's stellar performance, or be the person whose phone won't stop buzzing during a meeting.
Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.
You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.