There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
Yes, we know - the Nexus 4 is still thin on the ground basically everywhere. (Americans, both the 8GB and 16GB versions are currently shown as "ships in 2-3 weeks" on the Play Store.) Even so, the LG flagship is the logical showpiece for Google Now, and it's doing some fine service in Google's latest mobile search ad. This one shows off Now's ability to automatically bring up contextual information for your time or location.
Reactions have been mixed to Samsung's somewhat understated Superbowl big game commercial, featuring comedy B-listers Seth Rogen and Paul Rudd. If you couldn't get enough of the pair trading jabs while pitching a meta Galaxy ad, Samsung has posted the full 4:40 cut to YouTube. The ad follows the plot and pacing of the shorter version, but there's a few extra punch lines in there. Just in case ninety seconds of middle-aged verbal jousting wasn't enough for you.
In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.
When the Galaxy Note came out, the cynics and skeptics (myself included) scoffed. "Too big for a phone, too small for a tablet" we said. Well, as it turns out, quite a few people bought it. However, as much as some people may have liked the Note, it's hard to disagree that the stylus would feel more at home on a full-size tablet. Which is exactly what the Galaxy Note 10.1, shown in this shiny new ad, aimed to accomplish.
With the advent of the latest and greatest APIs, amazing new apps have been made possible. Unfortunately, these developments have also given rise to another, more insidious trend on Google Play: cruel and unusual advertising. For example, ad network SellARing allows developers to play a 10-second audio ad whenever users make a phone call.
Fortunately, Lookout recently released an app called "Ad Network Detector" to help with such obnoxious, intrusive ads; however, up until today, SellARing was not among the detected networks.
Yesterday afternoon, @SamsungMobileUS revealed that the company would be launching a "device so revolutionary only an ad in America's biggest game [the Super Bowl] can do it justice." Many on Twitter and across the web assumed it would be the Galaxy S III or a new tablet; while it was doubtful in light of recent rumors that it would be the SGSIII, the new tablet idea was at least feasible.
In a new 60-second ad spot that could be described both as hilarious and extremely bold, Samsung tells consumers that "the next big thing is already here" with the Galaxy SII, while taking a pretty strong shot at die-hard Apple fans, satirizing Apple's cult following.
The Galaxy Nexus, aka the biggest tease in the world of mobile this year, is so close that we can almost feel the Verizon variant in our grabby little hands, but alas, it's not out just yet. Google wanted to send us a reminder today, just in case we've forgotten (yeah, right) in the form of a new Galaxy Nexus commercial and ten accompanying how-to videos.
Their message: "Simple. Beautiful. Beyond Smart," and that's exactly the way we like it.
The massively oversized Samsung Galaxy Note may be an oddity in itself, but one thing is for sure: it's a dang cool oddity. It's huge, fast, the display is vibrant, and comes with a build-in stylus for note-taking and drawing. Sammy is clearly trying to bridge the gap between phones and tablets here, and to be honest with you, it looks like they've done a pretty good job.
To highlight the Note's duality, Sammy just released a new commercial; have a look: