In a new 60-second ad spot that could be described both as hilarious and extremely bold, Samsung tells consumers that "the next big thing is already here" with the Galaxy SII, while taking a pretty strong shot at die-hard Apple fans, satirizing Apple's cult following.
http://www.youtube.com/watch?v=X4VHzNEWIqA
The spot opens with customers happily waiting in line outside a very Apple Store-ish location nine hours before opening. We then see a eureka moment when the customers catch sight of a Galaxy SII. Some are amazed. Others resist with retorts such as "I could never get a Samsung – I'm creative," to which another customer responds "dude, you're a barista."
What's great about this ad is that it refrains from mentioning Apple or the iPhone directly.



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