The PRIV is BlackBerry's first true Android device. It's something that we, and a considerable portion of die-hard BlackBerry customers, have been looking forward to for a long time. But there are a couple of things that might make potential buyers trepidatious: one, a relatively high price tag of $699, and two, well, it's BlackBerry's first entry on a new software platform. So what are the highlights, aside from the obvious slide-out QWERTY keyboard?
As we know, most smartphone commercials are, at best, OK. Many are less than OK, and some are just downright awful(see also: HTC-RDJ). Apple manages to score a hit every once in a while, but even their ads can come off as corny and contrived (or just boastful) sometimes.
Perhaps the greatest unicorn of all in smartphone advertising is a legitimately chuckle-worthy commercial. They're rare beasts, and even if that chuckle is from a completely WTF place (see: G Flex, ad sadly taken down), a laugh is a positive reaction.
Do you remember that kid in high school that really wanted to be popular? He wasn't as athletically gifted or as attractive as his friends, and, even with his expensive clothes and his designer (Gorilla) glasses, he just didn't get the attention and respect he felt he deserved. So, what does this guy do to get noticed? He becomes the class clown, the funny guy - Mr. Giggles. Now, a good sense of humor is a perfectly legitimate way to gain social standing and win friends so what's the problem with that?
Google's animated commercials filled with dozens of avatars from the Androidify app are always fun to watch. The latest ad specifically targets the booming smartphone market in India, by showing off the Android One series of low-cost devices and highlighting their recent upgrade to Lollipop 5.1. (Breathe it in, One owners: you get 5.1 before the Nexus 9.) The new ad was posted to Google India's YouTube page this morning.
The commercial is pretty basic, following the formula from previous entries in the series: start off slow, rude interruption, rock out.
Apple has a big event scheduled to kick off whenever the hour, with folks looking forward to learning more about upcoming MacBooks and the Apple Watch. The latter will be a first-generation device, Apple's long-awaited debut into the wearables market.
But forget about that product for a moment and remember that, whatever the headlines, Apple's watch will hardly be the only decent smartwatch in town. Google has just released a short commercial showing consumers that Android Wear is a thing and that its watches are cool.
There's no beating the adorably cute Friends Furever Android commercial, but Google can still try to bring some "oh" and "awww" into more ads for its platform. This new Be Together, Not The Same video is all about people from various age groups using their Android phones and tablets for fun and youthful stuff.
In 1973 Disney released Robin Hood, a kid-friendly re-telling of the English outlaw legend with anthropomorphic animal characters. There wasn't anything odd about that - its previous release was The Aristocats. What was odd about the movie was the tonal shift to American folk music, with Texas-born singer Roger Miller providing the songs and narration, and even appearing as Robin Hood's musical merry man Alan-a-Dale (an animated rooster in this version).
The advertising for the latest round of Android software and devices has been pretty catchy. Have you seen the "party" ad? Nice. Google just posted four more short 45-second spots to the official Android account on YouTube, so you can expect to see these pop up on American television over the next few weeks. All of them star the cartoony Androidify figures, presumably including at least some created by users of the official app.
Are you curious to see how all the new parts of Android will work together? Do you want this information delivered in advertisement form? Would you prefer this ad to feature an attractive yet non-threatening male model, a generic alt-rock backtrack, and a cute doggy? Then sit back and watch, my highly-specific friend, because your world is about to be rocked.
OK, so Google's latest advertisement isn't exactly breaking the mold here, but it does show a pretty seamless transition between an Android L phone, an Android Wear watch, an Android Auto car, and finishing with Android TV.