Samsung seems to be angling towards a different type of ad campaign: one that makes fun of competitors' devices. We first saw this (indirectly) with Samsung's 'Screen Reviews' commercial, but this latest 'Growing Up' takes the roasts to a whole other level. Several generations of the iPhone are highlighted here, and it's really very well done. Read More
It's not often we see tech companies throw shade at each other, at least outside of the usual cell network advertisements. The Pixel 2 XL has been receiving some negative publicity lately regarding its display issues, and Samsung has taken up the opportunity to subtly make fun of it in a new commercial. Read More
Samsung has a mixed track record when it comes to commercials - remember that awful ad for the original Galaxy Gear? Samsung's latest phone, the Galaxy S8, was officially revealed today. And the first commercial is pretty good. Read More
As mobile bloggers, watching national carriers with revenue in the billions snip at each other like gossiping high school students is the closest thing we have to a spectator sport. Between Sprint hiring Verizon's old spokesman, T-Mobile continuing its cloying David-versus-Goliath narrative, and Verizon using textbook straw man attacks against both of them in all those Jaime Foxx spots, we can hardly make the popcorn fast enough.
Every couple of months or so, T-Mobile CEO John Legere emerges from his fortress of solitude to directly address mobile consumers with a rant against his competitors. This time he's addressing specific points from Verizon's latest ad campaign. Read More
There's nothing that Samsung loves more than putting celebrities in its commercials. It's hardly alone in that regard, but some of the recent entries seem to be more about the celebrities than the actual phones. Case in point: the first TV commercial for the Galaxy Note 7 after the initial announcement press blitz. It features Christoph Waltz, Hollywood's current go-to somewhat creepy German-speaking dude, mildly berating Americans so they'll buy the phone. Read More
On the list of manufacturers with fun and quirky commercial spots, LG doesn't usually come near the top. As far as I can recall, it has always served functional videos, but that strategy wouldn't fly with the "Play" theme of the G5. So it was that Jason Statham, the badass actor who can make your heart drop to your knees with a frown, was cast as the face of the G5 and a sort of psychedelic commercial was born with Jason's face plastered across all the main characters and background actors.
The commercial, which premiered less than 2 months ago, got super popular. Read More
You've heard of Jason Statham, right? That generically rugged-looking guy who shows up in about 50% of the action B-movies in any given summer to sound British and punch people in the face? Well apparently the rugged-punching-British demographic is one that LG would like to win, because they've hired him to promote the G5 in an upcoming series of commercials. They said so in a press release. Yes, a press release for a commercial. Welcome to the 2016 mobile market. Read More
Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch. Read More
I don't consider unboxing videos to be a particularly exciting form of entertainment, but at least they give you an idea what to expect when you bring a gadget home. Well, not all of them fit this mold. T-Mobile's latest video shows employee Des unboxing the LG G5 in the passenger seat of a rally car. Read More
Samsung's marketing team has been hitting it out of the park recently with funny, memorable commercials highlighting the S7's many cool features. A couple of days ago, they posted three new commercials starring Lil Wayne and Wesley Snipes, and I think they are pretty stellar. I could describe them for you, but I wouldn't wan't to spoil the surprise. Watch them for yourself. Read More