The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen. Dirt literally falling out of inferior phones makes the point with all the subtlety of a thrown brick.
I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
Here is what I've learned watching this video: the Nexus 10 can be shared with my family, is used to post photos online, can read books, watch movies, coordinate calendars, have video chats, and has voice commands.
I've been using (and loving) Google's Chrome browser daily on my laptop, desktop, phone, and tablet for quite some time now. Heck, I'd probably install it on my toaster if it were possible. And despite any of the complaints I routinely hear about Chrome's mobile iteration (ahem, where's the "full screen" option, again?), there are a few great reasons I keep it on all my devices.
Touching on each and every one of those, the Google Chrome YouTube channel today uploaded a one-minute ad spot touting the fact that Chrome is "For Everyone, Now Everywhere," and can enhance your life with auto-filled addresses, remembered passwords, and cross-device sync.
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments. The video finishes by showing that, after running through plumes of colored powder and revelry, you can simply rinse the phone clean – after all, it's waterproof.
Yes, we know - the Nexus 4 is still thin on the ground basically everywhere. (Americans, both the 8GB and 16GB versions are currently shown as "ships in 2-3 weeks" on the Play Store.) Even so, the LG flagship is the logical showpiece for Google Now, and it's doing some fine service in Google's latest mobile search ad. This one shows off Now's ability to automatically bring up contextual information for your time or location. It seems that Google is also pretty sure that American tourists don't know what sea urchins look like.
This commercial makes a little more sense than previous Now spots, since it's displaying the app's ability to predict the topical information you want as soon as you perform that distinctive swiping function.
Reactions have been mixed to Samsung's somewhat understated
Superbowl big game commercial, featuring comedy B-listers Seth Rogen and Paul Rudd. If you couldn't get enough of the pair trading jabs while pitching a meta Galaxy ad, Samsung has posted the full 4:40 cut to YouTube. The ad follows the plot and pacing of the shorter version, but there's a few extra punch lines in there. Just in case ninety seconds of middle-aged verbal jousting wasn't enough for you.
Samsung seems to be the only consumer electronics brand interested in the advertising world's biggest stage this year. Sadly, there's no reveal of new hardware headed for the US market or anywhere else.
In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions. Without further ado, here's the new set of ads.
When the Galaxy Note came out, the cynics and skeptics (myself included) scoffed. "Too big for a phone, too small for a tablet" we said. Well, as it turns out, quite a few people bought it. However, as much as some people may have liked the Note, it's hard to disagree that the stylus would feel more at home on a full-size tablet. Which is exactly what the Galaxy Note 10.1, shown in this shiny new ad, aimed to accomplish.
Of course, we haven't heard much about this device since it was announced at MWC back in February. At the time, the device lacked a few notable features, particularly the slot for the S-Pen which was actually added to a retooled version of the device more recently.
With the advent of the latest and greatest APIs, amazing new apps have been made possible. Unfortunately, these developments have also given rise to another, more insidious trend on Google Play: cruel and unusual advertising. For example, ad network SellARing allows developers to play a 10-second audio ad whenever users make a phone call.
Fortunately, Lookout recently released an app called "Ad Network Detector" to help with such obnoxious, intrusive ads; however, up until today, SellARing was not among the detected networks. No more - as of the latest update, version 1.2, Ad Detector users can identify apps that use SellARing; as with other ad networks, once the applications have been identified, Lookout gives you the option of opting out of the ads, getting more information about them, or completely uninstalling the apps that trigger them.
Yesterday afternoon, @SamsungMobileUS revealed that the company would be launching a "device so revolutionary only an ad in America's biggest game [the Super Bowl] can do it justice." Many on Twitter and across the web assumed it would be the Galaxy S III or a new tablet; while it was doubtful in light of recent rumors that it would be the SGSIII, the new tablet idea was at least feasible.
As it turns out, Samsung is "revealing" the U.S. Galaxy Note - so to the technophiles, there's nothing new to see here, really. In hindsight, it's a bit of a no-brainer: yesterday, Samsung officially announced that the Note would go on sale on February 19, and preorders would begin...