There's nothing that Samsung loves more than putting celebrities in its commercials. It's hardly alone in that regard, but some of the recent entries seem to be more about the celebrities than the actual phones. Case in point: the first TV commercial for the Galaxy Note 7 after the initial announcement press blitz. It features Christoph Waltz, Hollywood's current go-to somewhat creepy German-speaking dude, mildly berating Americans so they'll buy the phone. Read More
On the list of manufacturers with fun and quirky commercial spots, LG doesn't usually come near the top. As far as I can recall, it has always served functional videos, but that strategy wouldn't fly with the "Play" theme of the G5. So it was that Jason Statham, the badass actor who can make your heart drop to your knees with a frown, was cast as the face of the G5 and a sort of psychedelic commercial was born with Jason's face plastered across all the main characters and background actors.
The commercial, which premiered less than 2 months ago, got super popular. Read More
You've heard of Jason Statham, right? That generically rugged-looking guy who shows up in about 50% of the action B-movies in any given summer to sound British and punch people in the face? Well apparently the rugged-punching-British demographic is one that LG would like to win, because they've hired him to promote the G5 in an upcoming series of commercials. They said so in a press release. Yes, a press release for a commercial. Welcome to the 2016 mobile market. Read More
Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch. Read More
I don't consider unboxing videos to be a particularly exciting form of entertainment, but at least they give you an idea what to expect when you bring a gadget home. Well, not all of them fit this mold. T-Mobile's latest video shows employee Des unboxing the LG G5 in the passenger seat of a rally car. Read More
Samsung's marketing team has been hitting it out of the park recently with funny, memorable commercials highlighting the S7's many cool features. A couple of days ago, they posted three new commercials starring Lil Wayne and Wesley Snipes, and I think they are pretty stellar. I could describe them for you, but I wouldn't wan't to spoil the surprise. Watch them for yourself. Read More
Samsung's commercials are often a mixed bag. Sometimes they stumble on a smart idea and execute it well, other times they get stuck repeating themselves and seeming rather petty about it. Luckily, this latest set of commercials for the Galaxy S7 is in the former category. Because if you're going to suffer through these ads for the next few months, they better be good ones, right?
The first commercial, Why? debuted at the Oscars on Sunday and shows a number of celebrities and people asking why can't their phones have a specific feature. Among them is Wesley Snipes who wants to store all of his movies, Lil' Wayne who'd rather seem reckless pouring champagne on his phone but know it'll survive, James Harden who's grumpy for his late cameo appearance in the video, Doc Rivers who only cares about pick and roll defense, and finally William H. Read More
Google's "Monotune" Android commercial is pretty cool. The musical analogy is interesting (and it ties in well with Google's "be together, not the same" marketing campaign), but there's an impressive technical aspect to it as well. The producers modified a grand piano so that all 88 keys were turned to middle C, so that pianist Ji-Yong Kim could really play the music using a single note. As cool as that commercial is, they might have taken things a bit too far with the latest promotion: an entire album of music played with that one-note piano. Read More
The Galaxy S5 was water-resistant, one of the most hyped features of that particular Samsung generation. The Galaxy S6... wasn't. While the S6 and S6 Edge were huge leaps forward for Samsung in terms of both style and engineering, the loss of water resistance (not to mention expandable storage) was a bummer for some. T-Mobile employee Des would seem to agree, since he took advantage of the Ingress Protection 68 rating on the new Galaxy S7 to unbox the phone underwater. It sure beats the usual blogger's desk, right? Read More
Phone manufacturers are having a harder and harder time getting our attention when it comes to drumming up interest for new releases. LG decided that cheeky marketing would be best when announcing cases and covers for phones that don't officially exist yet. In contrast, Samsung has decided to be just plain baffling. In the "Seven Days of Unboxing" promotion, Samsung lets someone see the new phone (which is almost certainly a Galaxy S7 and/or S7 Edge) for 30 seconds, after which they get to make an artist's interpretation for the audience. Read More