Every month, mobile advertiser Millennial Media releases their Mobile Mix, a report detailing where things stand in the mobile industry. This month marks a significant first, as well as some all-around good news for Android. Their highlights:
- For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
- Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
- Android devices represented 16 of the top 30 mobile devices on the Millennial network
- When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple.