It's the new year, and you know what that means: everyone is trying to lose weight. Nothing wrong with starting the year off trying to shed a few pounds – but the hard part is staying motivated. There are a flurry of apps that can aid in such a quest, but the real benefit comes when your workout data can be automatically synced with your smart device. And now, Fitbit – a site/service "dedicated to helping people lead healthier, more active lives" – is getting into the game with its own wristband, a la Jawbone's Up or Nike's Fuelband.
It's called Flex, and is designed to keep up with your workouts, calories burned, distance traveled, hours slept, and quality of sleep.