01
May
2012-05-01 11h37_14

Droid Does Campaign Decides To Trade In World Domination For A More Family-Friendly Image

Posted by in News, Verizon Wireless

There comes a time in every action hero's life where he gets tired of the explosions and the fighting and race horses duct taped to SCUD missiles, and longs for a simple life. Camping and going on road trips with the family, getting a nice office job, sending your daughter off to get kidnapped in Paris. Verizon's Droid Does campaign has hit a similar milestone. After very successfully selling a metric ton of Android devices with harsh, scary looking robot arms and not to mention evil, horror-esque iPhone taunts, the ad campaign is going for a less threatening and more heart-warming approach.

17
Apr
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[Updated] Video: T-Mobile Launches First Brand Re-Launch Effort With Carly's "Alter Ego" Commercial

Posted by in T-Mobile, Videos

After the infamous attempted AT&T acquisition of T-Mobile (also known as the biggest failure in telecom in 2011), the latter has apparently been working on restoring its image in the eyes of consumers with a complete brand re-launch, due this fall. The first step - a new Carly. We know the old Carly in a magenta dress showing off her long legs, but the new Carly is going to turn into this bad-ass Ducati rider. Alter ego and all that jazz. Here, check it out:

I think the new direction is great - Carly in leather biker gear zooming down the streets of Magenta Town has "speed" written all over it (if you can call HSPA+ "speed" nowadays).

18
Nov
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Best Buy Takes Over And Peels Off The Yahoo Homepage In A Holiday Campaign, EVO 4G Leading The Pack

Posted by in EVO 4G (Supersonic), News, Off-Topic

Here I was, innocently browsing the Yahoo homepage today (I use it as a random site to test my tethered connection), minding my own business. Imagine my surprise when the main navigation column suddenly started peeling off to reveal a so-dear-to-my-heart EVO 4G. Continuing to watch this technique, I observed a flat screen TV and a Blu-ray player before finally seeing the perpetrator on the right - Best Buy. While I'm not usually a fan of Flash ads, this one amused me and reminded me of the upcoming holidays with all the presents that still needed to be bought. Have you gotten your holiday presents ready yet, like that EVO 4G?

24
Sep
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HTC Launches 4 New Promotional Videos For Desire HD, Desire Z, EVO 4G, And Droid Incredible

Posted by in Desire HD (Ace), Desire Z (Vision), EVO 4G (Supersonic), HTC, Incredible, News, Videos

The new HTC Desire HD and Desire Z handsets are coming very soon, and we're incredibly excited about both of them (just take a look at that 5-second Fast Boot technology again).

In order to keep our excitement going, HTC just pushed out a new video of these bad boys flying up in the air, showing themselves off in various ways. I even got slight chills a bit at the end but I think it's mostly due to the epic music selection. Have a look (don't forget to notch up the quality to at least 720P):

Next up we are surprised that HTC hasn't forgotten about the slightly older but nevertheless one of the most game changing devices of this year - the EVO 4G and its smaller brother - the Droid Incredible.