Primer: Marketing for Startups isn't like most of Google's other Android apps. For starters, it's the first to appear in the Play Store under the publisher "Google Learn." The app also happens to be such a niche product that only a specific target demographic will benefit from it.
As the name says, Primer is aimed at helping startups manage their marketing efforts. A great deal of work and knowledge goes into getting a new brand in front of consumers and establishing awareness. Read More
T-Mobile will continue to go it alone in the wilds of the US wireless industry after French telecom Iliad has announced it is dropping plans to buy the carrier from parent company Deutsche Telekom. Iliad's leadership had imposed a deadline of mid-October to decide whether to increase its previously rejected offer of $15 billion for a 56.6% stake in the Uncarrier. That's not happening, so the dream is dead.
Iliad first announced the offer as Sprint was reportedly in the late stages of acquisition talks with T-Mobile. Read More
In the Android community, there are a ton of freelancers working together to get stuff done. Whether it's a graphic design artist contributing to apps or websites, video editors helping with game trailers, developers hoping to create the next big thing, or writers churning out content for blogs (yours truly), the mobile space is filled with independent types coming together to accomplish great things. In our space, and in the broader world at large, freelancers need to sign agreements and write up documents that help guarantee payment and assign ownership of work. Read More
Maybe you've heard of Aviary—it's the company behind the Aviary photo editor for Android and iOS. That's not all the company does, though. It also makes its tools available through a free SDK, and that's what led Adobe to scoop up the company for an undisclosed sum.
It's common for companies to eliminate redundancy when an acquisition takes place. So it should come as no surprise that Apple is reportedly in the process of shutting down Beats Music, the streaming service it picked up when it bought the company for $2.6 billion earlier this year. The timeline isn't clear, but the wheels are allegedly already in motion.
It was a bit of a shock earlier this month when TwitPic announced it would be closing its virtual doors on September 25th. All seemed lost, but now a ray of sunshine has burst through the gloomy image hosting clouds. TwitPic is being acquired by an unnamed party and will live on. Crisis averted.
Several years back this company called Square produced a product that let people accept credit card payments on their smartphones using this portable swiper-thingy that plugs into the device's headphone jack. PayPal saw this and decided that it wanted in on this action, so it produced a similar offering known as PayPal Here. The solution worked with phones, but many businesses relying on such products for point-of-sale like to use tablets instead. Now PayPal Here works with those too. Read More
Adobe has brought EchoSign over to Android, so now workers can use the mobile app to close deals with clients, job applicants can use it to sign contracts, and just about anyone can use it to put their John Hancock on any of the myriad of documents that require a signature. The app lets people e-sign documents using either their fingers or a stylus and/or request signatures from others. Even better, it happens to integrate with a number of cloud storage providers (Google Drive and Box make the list, but Dropbox, oddly, isn't mentioned). Read More
Work is pretty dull. Google wants people to use its products to get stuff done, and the company's previous name for its efforts in this area - Google Enterprise - fully communicated just how stuffy and non-exciting the experience would be. Now the search giant is changing the name of its business-related offerings to something that, while equally mundane in its approach, doesn't have to show up for work in oxford shoes and a tie. Read More
The low-cost Ouya game console got a big start a few years back when it raised more than $8 million on Kickstarter. When the console actually came out in mid-2013, the results were less than impressive. Ouya has gone through a number of changes since then, but now Recode is reporting that it has entered acquisition talks with a number of companies in the US and China.