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Articles Tagged:

branding

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Sony Confirms That The Xperia Z Series Is No More, Xperia X Performance Is The New Flagship

Pour one out for the Xperia Z series. It's served Sony well since 2013, going through a relatively rapid five generations in under three years, plus offshoots like the massive Xperia Z Ultra, the diminutive Xperia Z Compact and its well-regarded descendants, and even a tablet or two. But all things must pass away, and so it is with the Z moniker. Probably. There won't be an Xperia Z6 at any rate, at least according to the statement that the company gave to XperiaBlog.

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Lenovo/Motorola Explains What Its New Branding Scheme Means For The 'Motorola' Name

It was a big shocker the other day When Motorola's CEO explained the new direction Lenovo is taking the company. Rather than focus on Motorola, Lenovo wants to push Moto and Vibe as Lenovo's main smartphone brands. This statement missed some of the nuance apparently, so Motorola has a blog post up on the matter. Long story short, the Motorola name isn't going away completely.

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Google App For Android TV v2.0 Updates The Search Interface To The New Brand Style [APK Download]

Out with the old and in with the new. That's just about the best way to describe the latest update to the Google app for Android TV. Version 2.0 doesn't seem to bring much in the way of features, but what it lacks in functional changes is more than made up for with visuals. Basically everything having to do with a search interface looks at least a little different, if not completely. If you're eager to try it out for yourself, there's an APK Mirror link at the bottom. Otherwise, take a gander at a few screenshots below.

What's New

screen_home01screen_home11

New microphone – Left: old version, Right: new version.

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Yes, Your Brand Can Survive A Material Redesign

Google's material design, which I've written about a number of times, has generally been received well by designers, developers, and press alike. We've seen numerous apps adopt it, developers explain and evangelize it, and users react positively to it.

Still, there have been nagging questions about the new design philosophy. A big one, and one that could potentially be a stumbling block for adoption, is the question of branding. Some voice concerns that material design may overshadow existing brands if implemented to Google's spec, or that it's too difficult to brand a "material design app."

Someone recently asked me what I thought about the relationship between branding opportunities and material design, and while I was able to come up with a short version of the answer, there are a few different things packed into this issue that are worth exploring.

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More Evidence That Google Play Music All Access May Shift Branding To 'Google Play Music Unlimited'

As nice as Google Play Music All Access is for music lovers (and it's gotten considerably nicer since essentially being merged with YouTube Music Key), the branding is a bit of a mouthful. We've been sent a series of tips that indicate that Google may shift the name sometime in the future... but don't hold out for something particularly ingenious. According to our tipster, the new name might be "Google Play Music Unlimited," as indicated way back in July of last year.

At least some of the portions of Google's support text refer to "Google Play Music Unlimited," particularly the newer email messages sent to customers.

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Google's Updated Branding Guidelines Clarify How To Name Third-Party Apps

Google doesn't want developers naming their apps in ways that could imply association with or endorsement from Android, so instead of the Android Music Player, it prefers Music Player for Android. The idea is that this distinction makes it clearer to users that the folks who make Android had nothing to do with the creation of this particular app.

Now the Big G has expanded this guideline to all other brands. Android developers who visit the company's support page on the topic will see a new section dedicated entirely to this.

guidelines

This change especially affects developers who create apps that integrate with a social network.

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Motorola Updates Boot Services App With April Fools Animation, 'Powered By Android' Branding

A few days ago, it was confirmed that Google had started asking manufacturers to brand boot animations with a specific "Powered by Android" lockup as part of Google's Mobile Services license. Samsung's Galaxy S5 and HTC's new One M8 both carry the branding, and today Motorola's Moto X and Moto G have joined the party, but Motorola has something else in store as well - a new boot animation just in time for April Fools Day. The animation features a UFO, bigfoot, and the Loch Ness Monster, all exposed by Motorola's spotlight. Check out the full sequence below.

The updated animation sequence comes in an update to Moto's Boot Services app on the Play Store.

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LG Ditches 'Optimus' For 'G Premium Brand' – Next Flagship To Be Officially Called G2

In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".

Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.

G2 logo_White[20130717181139272]

The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.

In case you were worried, LG assures customers that current smartphones will not be renamed as a result of the new branding effort.

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