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Articles Tagged:

branding

8 articles
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More Evidence That Google Play Music All Access May Shift Branding To 'Google Play Music Unlimited'

As nice as Google Play Music All Access is for music lovers (and it's gotten considerably nicer since essentially being merged with YouTube Music Key), the branding is a bit of a mouthful. We've been sent a series of tips that indicate that Google may shift the name sometime in the future... but don't hold out for something particularly ingenious. According to our tipster, the new name might be "Google Play Music Unlimited," as indicated way back in July of last year.

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Google's Updated Branding Guidelines Clarify How To Name Third-Party Apps

Google doesn't want developers naming their apps in ways that could imply association with or endorsement from Android, so instead of the Android Music Player, it prefers Music Player for Android. The idea is that this distinction makes it clearer to users that the folks who make Android had nothing to do with the creation of this particular app.

Now the Big G has expanded this guideline to all other brands. 

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Motorola Updates Boot Services App With April Fools Animation, 'Powered By Android' Branding

A few days ago, it was confirmed that Google had started asking manufacturers to brand boot animations with a specific "Powered by Android" lockup as part of Google's Mobile Services license. Samsung's Galaxy S5 and HTC's new One M8 both carry the branding, and today Motorola's Moto X and Moto G have joined the party, but Motorola has something else in store as well - a new boot animation just in time for April Fools Day.

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LG Ditches 'Optimus' For 'G Premium Brand' – Next Flagship To Be Officially Called G2

In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".

Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.

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The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.

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Samsung Vs. HTC Advertising Smackdown (Or: This Is Why The Galaxy Brand Is Killing The One Series)

We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?

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Google TV Site Has Been Completely Overhauled, Shows Off All The New Google TV Hotness

Sony just announced its Internet Player, and Google is continuing the Google TV news with a revamp to its Google TV landing page. The site gives users a brief overview of what the platform does. Most notably, the "How It Works" page explains the distinction between the two types of Google TVs: integrated and what is apparently now known as "buddy box" style.

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The site also now lists many of the major Google TV products, which aren't all that numerous.

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[CES 2012] Samsung Posters Confirm Galaxy Note For AT&T – Logo And Four-Button Controls Included

It has become obvious, thanks to some displays on the CES floor, that the Galaxy Note is indeed headed for AT&T, with a few tweaks. Namely, an AT&T logo prominently emblazoned near the top of the device, and four-button controls replacing the original note's layout. It may be worth noting that these posters (as pointed out by Engadget) appear to feature mock-ups of AT&T's Note variant, as there is no sign of a 4G indicator.

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