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LG Ditches 'Optimus' For 'G Premium Brand' – Next Flagship To Be Officially Called G2

In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".

Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.

G2 logo_White[20130717181139272]

The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.

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The New HTC M7 Might Simply Be Called 'HTC One', Which Sounds Great

The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.

This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker.

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Yet Another Study Shows The Galaxy Brand Is Becoming Synonymous With Android

One of the biggest problems Google faces with Android is avoiding a situation where one manufacturer controls so much of the market that everything else falls by the wayside. As study after study shows, though, this is becoming an increasing risk as Samsung gobbles up more customers. To wit, this survey from Localytics—a company that provides analytics for mobile apps— showed that of the top ten Android devices its customers used, eight were made by Samsung, and seven had the Galaxy brand attached.

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HTC Announces One SV, A 4.3" Dual-Core Mid-Range Device That Completely Confuses The HTC One Brand

Back when HTC announced that it wouldn't be making any more "cheap, cheap phones," a lot of us hoped that this would lead to a much more simplified handset lineup from the company. Especially after the reveal of the One Series, it looked like figuring out which device was better than the others would finally become simple. Now, to utterly ruin that hope, here is the HTC One SV!

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