Android Police

Articles Tagged:

brand

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Yes, Your Brand Can Survive A Material Redesign

Google's material design, which I've written about a number of times, has generally been received well by designers, developers, and press alike. We've seen numerous apps adopt it, developers explain and evangelize it, and users react positively to it.

Still, there have been nagging questions about the new design philosophy. A big one, and one that could potentially be a stumbling block for adoption, is the question of branding. Some voice concerns that material design may overshadow existing brands if implemented to Google's spec, or that it's too difficult to brand a "material design app."

Someone recently asked me what I thought about the relationship between branding opportunities and material design, and while I was able to come up with a short version of the answer, there are a few different things packed into this issue that are worth exploring.

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LG Ditches 'Optimus' For 'G Premium Brand' – Next Flagship To Be Officially Called G2

In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".

Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.

G2 logo_White[20130717181139272]

The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.

In case you were worried, LG assures customers that current smartphones will not be renamed as a result of the new branding effort.

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The New HTC M7 Might Simply Be Called 'HTC One', Which Sounds Great

The rumors continue to fly about the HTC M7, which we expect will be announced before too long. The latest tidbit comes from the usually-reliable @evleaks. According to the ever-mysterious entity, the company's newest flagship will simply be called 'HTC One.' Nice and clean, just the way we like it.

This would diverge from HTC's previous naming scheme of having its most "high-end" phones bear the One moniker. Though, since the One V was actually a pretty mid-range phone (very nice for mid-range, but mid-range nonetheless), it wouldn't be a surprise if the company would like to get its brand back under control.

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Yet Another Study Shows The Galaxy Brand Is Becoming Synonymous With Android

One of the biggest problems Google faces with Android is avoiding a situation where one manufacturer controls so much of the market that everything else falls by the wayside. As study after study shows, though, this is becoming an increasing risk as Samsung gobbles up more customers. To wit, this survey from Localytics—a company that provides analytics for mobile apps— showed that of the top ten Android devices its customers used, eight were made by Samsung, and seven had the Galaxy brand attached.

localytics

The trend is staggering, but not surprising. After all, between Samsung and Apple, the two companies account for somewhere between most and more than all the smartphone profits.

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HTC Announces One SV, A 4.3" Dual-Core Mid-Range Device That Completely Confuses The HTC One Brand

Back when HTC announced that it wouldn't be making any more "cheap, cheap phones," a lot of us hoped that this would lead to a much more simplified handset lineup from the company. Especially after the reveal of the One Series, it looked like figuring out which device was better than the others would finally become simple. Now, to utterly ruin that hope, here is the HTC One SV! It's better than the One V, but not quite as good as the One VX in some ways, but also doesn't measure up to the One S in others, and frankly my head is spinning at this point.

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