Logitech reached an agreement today to purchase Jaybird LLC for $50 million cash, plus up to another $45 million in earn-out pay if certain growth targets are achieved over the next two years. Jaybird joins Ultimate Ears as another wireless audio innovator brought under the Logitech product portfolio umbrella.
Jaybird's fitness oriented headphones, the BlueBuds X and more recently, the X2 have a very loyal group of followers, including AP's owner and founder, Artem. These fans should be somewhat reassured by the fact that Logitech intends to keep the Jaybird brand intact. The UE brand has continued to thrive and produce excellent speakers after being purchased by Logitech, and I think we can expect to see a similar path forward for Jaybird.Read More