About a week ago, we started getting tips of HTC asking its HTC Preview program members to enroll in a new project to test called "GOOGLE_PLAY_SENSE_GP" with two requirements: you have to have a non-HTC Android phone and it has to be running Android 4.4 and above. You could have surmised from the title and requisites that HTC was working on a new Sense launcher for non-HTC phones. And you would have been right.
HTC Sense Home 8 Beta has just started getting into the hands of HTC Preview members and it's a home screen replacement app with optional Blinkfeed panel, app drawer support, app search, widget drag-and-drop, and... Read More
A recent post from @Upleaks claimed that ads were coming to HTC BlinkFeed, but the company had nothing to say at the time. Today it's official—BlinkFeed will have native ads as part of a pilot program in the US, UK, Germany, Taiwan, and China. If you're bummed about that, it's not the end of the world. You will be able to opt out.
The problem with designing a feature around other services is that you only have control over your end. If the other guy changes something, you have to be ready to fix any issues that crop up. Such is the case with HTC's BlinkFeed stream. A recent change to Facebook caused social updates to stop appearing in BlinkFeed, but now HTC has released an app that should solve the problem.
Those of you with phones not made by HTC can feel free to continue on to the next post. I'm sorry to have wasted your time... I assume if you are still reading at this point, you own an HTC device. Good, those other phones suck, right? Let's say nasty things about people who own those phones behind their backs. Before that, there's an update to BlinkFeed in the Play Store.
It's becoming more common for manufacturers to put their proprietary applications in the Play Store for easy updating, a trend essentially started by Motorola. HTC recently followed suit by adding several of its apps – including Sense TV, Gallery, and BlinkFeed – to the Store. Read More
Come on HTC, save some surprises for the event! We're mere hours away from the announcement for the new HTC One and the nuggets keep rolling in. This time it's a pair of fresh-faced apps on the Play Store: BlinkFeed Launcher and the HTC Service Pack. At present, both apps are incompatible with the HTC One released in 2013, suggesting they may either be intended exclusively for the m8 or Sense 6, or HTC is restricting downloads until after the event. We'll have to wait and see.
Update #1: SenseTV is now up as well.
HTC Service Pack
The screenshots match up with those we've seen in the past, so there's not much to learn from them. Read More
The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen. Dirt literally falling out of inferior phones makes the point with all the subtlety of a thrown brick. Read More
It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.
The "bold" theme, as HTC's media chief Ben Ho explained (any good marketing campaign has to be explained, you know), refers to how the company will market itself. Read More