Hello, European readers. Yes, we know you're there, and if we should ever forget, you're sure to let us know in the comments section for every cool new Google product you can't play with. If you live in Belgium, France, the Republic of Ireland, or the Netherlands, you'll soon be able to scratch at least one of those off your list. Nest is bringing its smart connected thermostat and Nest Protect smoke detector to these countries sometime in September.
Good news, European readers: physical gift cards for the Google Play Store are coming to more of you soon. Google updated its list of supported countries for gift cards today, marking Belgium, Denmark, Finland, Norway, and Sweden as "coming soon." We can't say exactly when - a few other countries like Greece, Poland, and Portugal got the same treatment earlier this month, and they're still marked as coming soon instead of linking to the relevant page.
Today's a big day for Chromecast. Earlier today we reported that Google's little magic media stick was ready to stream shows to TVs in Japan and Austrialia. Now we see that the device has also arrived in Belgium,
Norway, Portugal, and Switzerland as well.
European readers, no one could blame you for being a little miffed at Google when it comes to the Play Store. The company's focus on the United States is impossible to deny, especially when you look at the availability of carrier billing. But they're slowly, slowly rolling out the feature to more and more carriers and countries. Today Both Switzerland and Belgium get one carrier each added to the Play Store billing club: Swisscom and Mobistar, respectively.
Google quietly brought Play Books today to four new countries: Austria, Belgium, Ireland, and Portugal. The aforementioned countries only had access to Google Play Apps and Music before, so I'm sure the book lovers among those of you who reside in the four territories are ecstatic.
The new Books section as seen in Ireland
Google has been very slow to roll out various content stores worldwide. The last time Play Books expanded was all the way back in March and only included one country - Mexico.
Last week, Google announced that over the next 2 weeks, support for purchasing paid apps was coming to 18 more countries: Argentina, Belgium, Brazil, Czech Republic, Denmark, Finland, Hong Kong, India, Ireland, Israel, Mexico, Norway, Poland, Portugal, Russia, Singapore, Sweden, and Taiwan.
This morning, reports are trickling in that the switch has been indeed flipped, at least in some of these countries. So far, we've been able to confirm Sweden, Denmark, and India.