European readers, no one could blame you for being a little miffed at Google when it comes to the Play Store. The company's focus on the United States is impossible to deny, especially when you look at the availability of carrier billing. But they're slowly, slowly rolling out the feature to more and more carriers and countries. Today Both Switzerland and Belgium get one carrier each added to the Play Store billing club: Swisscom and Mobistar, respectively.
Google quietly brought Play Books today to four new countries: Austria, Belgium, Ireland, and Portugal. The aforementioned countries only had access to Google Play Apps and Music before, so I'm sure the book lovers among those of you who reside in the four territories are ecstatic.
The new Books section as seen in Ireland
Google has been very slow to roll out various content stores worldwide. The last time Play Books expanded was all the way back in March and only included one country - Mexico.
Last week, Google announced that over the next 2 weeks, support for purchasing paid apps was coming to 18 more countries: Argentina, Belgium, Brazil, Czech Republic, Denmark, Finland, Hong Kong, India, Ireland, Israel, Mexico, Norway, Poland, Portugal, Russia, Singapore, Sweden, and Taiwan.
This morning, reports are trickling in that the switch has been indeed flipped, at least in some of these countries. So far, we've been able to confirm Sweden, Denmark, and India.