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[Update: HTC Denial] Rumor: HTC May Drop Beats Integration On Handsets, To The Displeasure Of No One But Dr. Dre

Update: HTC has officially denied the veracity of this rumor, and stated that it has no plans to discontinue use of Beats Audio in its handsets.

Original Article: I don't like Beats. You probably don't like Beats. In fact, it's really, really easy to not like Beats. According to news site, HTC might not like Beats anymore, either.

After ditching bundled Beats earbuds in April, and then selling 50% of its stake in the headphone and, uh, sound enhancement company, industry sources (yeah, yeah, we know how that goes) are saying that HTC is going to drop Beats Audio from its handset lineup entirely.

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Beats Me: Why HTC's "Amazing Sound" On The International One X Isn't Amazing At All - Even By The Numbers

HTC's marketing of Beats Audio on its One Series handsets has rapidly become a joke among critics and internet commentators alike. And that's probably putting it nicely. The fact that the entirety of the Beats "enhancements" found on aforementioned phones has been zipped up and packaged to flash on any Android 2.3+ handset has, at least in the collective minds of the internet, exposed the Beats partnership for what it is: equalization software and a fancy logo.

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HTC: No More Beats Headphones Bundled With Future Handsets

In a move that is going to surprise approximately no one who knows anything about selling smartphones, HTC has indicated to CNET that it no longer plans to bundle Beats headphones with its handsets.

The reasoning should be pretty obvious - people aren't going to buy a smartphone on the basis that it comes with a pair of decent headphones. Headphones are a separate market, and if you care about them at all, you're going to buy them separate of any other hardware.

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Beats Wireless Bluetooth On-Ear Headphones Review: Big Sound, Big Style, Even Bigger Price

In the world of premium headphones, there is an emerging market for "designer" products - a niche Beats By Dre has been all too happy to fill in cooperation with Monster Cable (until now - HTC will be taking over Beats' headphone production). In fact, Beats accounts for over half of the $1 billion headphone market in the US - succeeding in ways and in markets brands like Sennheiser and Grado could only dream of.

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[The First Annual Android Police Andy Awards] And The Winner Of The Award For Best Non-Nexus Android Phone Of 2011 Is..

You made your nominations, and you voted. Now we have a winner. The Andy for Best Non-Nexus Android Phone of 2011 goes to...

Best Non-Nexus Android Phone Of 2011: Readers' Choice

The Samsung Galaxy S II.


This really comes as no surprise. The Samsung Galaxy S II is still one of the most powerful handsets on the market, and with an Ice Cream Sandwich update inbound sometime in the coming year, it's only going to get better.

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[Updated: Here Is The Winner!] GetJar And Android Police Holiday Giveaway: Win A Pair Of Beats By Dre Studio HD Headphones And More

Our final giveaway today is in partnership with GetJar, the 100% free 3rd party Android app store. All free apps, all the time.


This contest is now over. Here is our winner, selected at random by GetJar:
  • Rob Silva

Congratulations - GetJar will contact you for your information in the near future!

Everyone else - keep participating and stay tuned to Android Police so that you don't miss our upcoming giveaway announcements.

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Dr. Dre's 'Beats' Are Here To Stay, Putting Boom-Chick-A-Boom In Your Phone

Love 'em or hate 'em, Beats are a hit. Annual sales of the pricey headgear are reported to approach half a billion dollars a year. During a recession, no less! My favorite Android handset maker, HTC, has even entered into a partnership with the company that promises to play your music "the way it was meant to be heard." I can't personally speak to the quality of the sound, but I'm sure any enhancement would be lost on me; audiophiles would turn their nose up at the paltry 192kbps quality I rip my CD collection to.

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HTC Officially Announces the 'Rezound' For Verizon: 4.3-Inch 720p Display, 1.5GHz Dual-Core, Beats By Dre, And LTE

We've been hearing information about the HTC Rezound (codenamed Vigor) for quite a while now, and HTC just officially took the wraps off of this beasty. Like most other new HTC devices, it's packed with Beats by Dre, and, similar to the Sensation XE, has those wicked red capacitive buttons. It's quite impressive in terms of hardware spec:

  • 4.3-Inch 720p (1282*720) display
  • 1.5GHz dual-core Snapdragon processor
  • 1GB RAM
  • 16GB built-in storage, 16GB microSD card
  • 8P camera, 2MP front cam
  • Beats by Dre
  • 4G LTE with simultaneous voice/data capabilities (like the Thunderbolt)
  • Android 2.3.5 with Sense 3.5

Bummed it doesn't have ICS?

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HTC Runnymede Officially Unveiled As The Sensation XL: Beats Audio, 1.5GHz Processor, And 4.7-Inch Display

We've been hearing tidbits of information about an HTC device codenamed Runnymede for a few weeks, but the waiting game is now over. HTC officially announced the device as the Sensation XL, and it packs mediocre specs in an oversized shell:

  • 4.7-inch 480x800 Super LCD
  • 1.5GHz single-core Snapdragon
  • 16GB internal storage (no SD Card slot)
  • 8MP rear shooter, 1.3 ffc
  • 9.9mm thin
  • Beats Audio
  • Android 2.3.x with Sense 3.5


htc-sensation-xl-2 htc-sensation-xl-3

While the spec list may be less than impressive, there is one thing to be said about the device: it's dead sexy.

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HTC Officially Reveals Sensation XE: Beats Audio, 1.5GHz Dual-Core CPU, And No Word On A North American Release


HTC has officially announced the previously-rumored update to the Sensation, dubbed the XE. We heard about it a few weeks ago as the "Special Edition" (or SE), and it looks like the leaked details were spot-on, right down to the Beats Audio integrations.

sensation_xe sensation_xe3

The press release for the XE touts it provides "the ultimate audio experience." When using the included Beats earbuds (pictured), the phone will switch to a special sound profile, "delivering audio tracks tuned specifically for the headphones."

Other specs of the XE:

  • 1.5GHz dual-core CPU
  • 4.3" qHD SLCD
  • 8MP rear camera, VGA front
  • 1080p vidoe recording
  • microSD card (8GB or 16GB) in-box

The phone is scheduled to launch in Europe, the Middle East, Asia, and Asia Pacific later this month.

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