It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.
Yesterday, HTC dropped a teaser on their Facebook page: a vector outline of a phone with an HTC logo and a big "5" in the center and a caption of "This Sunday you'll discover something fast." With 5 days to go until MWC began, we took a few stabs at what it could mean. Today, the company has followed up with a "4" teaser image on their Facebook, with the caption of "This Sunday, you'll hear something authentic."
I'm going to go out on a limb here and do some speculation, so take everything with a major grain of salt.