HTC's marketing of Beats Audio on its One Series handsets has rapidly become a joke among critics and internet commentators alike. And that's probably putting it nicely. The fact that the entirety of the Beats "enhancements" found on aforementioned phones has been zipped up and packaged to flash on any Android 2.3+ handset has, at least in the collective minds of the internet, exposed the Beats partnership for what it is: equalization software and a fancy logo.
There comes a time in every multinational electronics conglomerate's life when it tries to get into personal audio. Samsung isn't a particular stranger to the home theater side of sound, and some of its soundbar products actually review pretty decently. But a high-end headphone manufacturer, Samsung ain't. Search "samsung headphones" on Amazon, and you'll struggle to find anything costing more than $20.
The EHS71 is Samsung's first attempt to break into the premium earbud market.