Articles Tagged:

Android vs iPhone

3 articles
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When It Comes To Ads, Android Users Are 80% More Valuable Than iPhone Users

Dan Ruby, Research Director for ad firm Chitika, just pinged us to share his latest Android research findings. The research compared the Apple and Google mobile platforms to determine which is more profitable for advertising, and the answer is overwhelmingly Android. When we say overwhelmingly, we mean by 80%:

chitika_adclickthrough 

As usual, this is based on Chitika's ad network - so while the numbers are likely pretty accurate, they're not necessarily official.

chitika_adclickthrough2

All of the studied platforms have an equal pay-out rate, but Android users have a significantly higher ad click rate - nearly 1.2% of ads displayed are clicked on, versus about .65% for the iPhone.

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Cage Fight, Part 1: Why Android Will Win The Smartphone War

Pundits have been saying for some time now there’s no sense in trying to predict a winner of the smartphone war. Some say that the marketplace is large enough to accommodate everyone and that cage fights make no sense because the iPhone and Android phones cater to different audiences. Really?

cagematch

While some may not like labeling winners and losers, there are winners and losers in business every day. Windows and OSX cater to two types of people, but the obvious winner of the desktop war is Microsoft, with about 90% of the market versus Apple’s 5% of the market.

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Cage Fight, Part 2: Why Apple Will Win The Smartphone War

I have to say, I disagree with Kenny’s view that Apple is losing to Android. In fact, when Artem asked me what I thought of his article a few weeks ago, I went off for about 15 minutes listing reasons it was just plain wrong (at which point, I then debated back and forth with him for another 20 minutes).

cagematch

I’m going to say up-front, I’m thinking short-term here – over the next few years. I’m no oracle, so I can’t say anything more specific than over the next 2-5 years (broad, I know).

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