Game controllers for Android are a dime a dozen these days, and most of the newest ones do very little to inherently change anything. They're basically all the same Xbox or PlayStation-like designs that may or may not allow a phone to clip to them. The Phonejoy wants to change that with its controller, an interestingly designed unit that actually opens up and holds the device to replicate a PS Vita-type gadget.
Hey, have you heard? Gamepads for smartphones and tablets are a thing. A thing that is quickly becoming the Android equivalent of the many ridiculous iPhone plug-in accessories you'll find all across the web.
So, we're covering another one. It's called PhoneJoy Play. It does this:
You can fit a phone up to the size of a One X in the PhoneJoy Play horizontally, presumably. It connects (hold your applause, please) via Bluetooth, it requires games to implement compatibility (likely through an SDK to get full, native functionality), and you can fold it up into a more compact shape for play on televisions or tablets.
Hey, does the idea of another company making another proprietary game controller for games that require compatibility with said controller in order to work excite you? No? Me neither. But GreenThrottle, a new startup co-founded by Guitar Hero co-creator Charles Huang and two ex-Palm employees wants you to get excited.
Oh man, they're having so much fun - how could this idea ever not be a success?
Sarcasm aside, GreenThrottle does have the benefit of a more serious team leading its gamepad project, but compared to every other controller / TV gaming solution I've seen, this seems to bring nothing new to the table.