Traditionally, Google has stuck with generic names for Android versions: Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. Thus, when the big unveiling of 4.4, codenamed KitKat, happened out of nowhere this morning, the web was abuzz with questions. How can they do this? Is this a joke? I thought the name KitKat was "trademarked!" Well, there's a very simple answer to all these questions: it's a mutual partnership.
In an interview with BBC News UK, both Nestle and Google spilled the beans on exactly how this co-branding and partnership came to be, and it's actually quite fascinating.Read More