Back in February of last year, Google unveiled Accelerated Mobile Pages - or AMP, for short. In a nutshell, sites can choose to generate AMP versions of their pages (with an automated tool or site plugin), which load extremely quick compared to normal sites. This is due to various restrictions, compression on the included images/video, and caching by Google's own servers. Read More
Google's Accelerated Mobile Pages (AMP) project is a decent idea, with not-so-great execution. AMP pages are designed to be extremely lightweight and load almost instantly, as a solution to mobile web sites being generally terrible. Sites have to opt-in to generating AMP pages of all existing pages, which Google then caches on its own servers for faster loading. Read More
If you're not familiar, Google's Accelerated Mobile Pages project aims to make the mobile web faster and less data-heavy. Websites that choose to support it offer AMP versions of their pages, which are then loaded instead of the full site. Google mobile search and the mobile Google+ site already load AMP pages when available, and now the latter's native Android app is joining in. Read More
The Accelerated Mobile Pages standard is slowly proliferating across the web, to the delight of users on metered or slow connections. The "AMP" sites, implemented for large media outlets at the moment, dynamically reformat pages to shrink images, improve readability, and bring load times down to just a second or two even on a slow mobile network. The latest service to get access to the tool is the web-accessible version of Google+. Users on mobile Chrome and other browsers should start seeing the lightning bolt icons for AMP stories (in the lower left of the image above) starting now. Read More
Google News & Weather has an interesting history. After years of being included on Android devices with almost no changes, it moved to the Play Store and received a Material Design facelift in 2014. Now Google has added a 'Lite mode' to the application, designed to save bandwidth for users in India and other regions where data is at a premium.
As indicated in the screenshot, you can set Lite mode to activate automatically, or force it on or off. When Lite mode is on, the application won't load as many images on the main screen. More importantly, opening a link in Lite mode causes an optimized version of the page to load instead of the full content. Read More
The Chrome team has announced a bunch of new features for its browser and made a few others that we've heard about before official. Without further ado, let's delve into everything new you can expect to see in Chrome stable (and sometimes just Beta and Dev) now.
Data Saver for videos
Data Saver has been an option of Chrome for a while now, but it's still limited compared to the powerful compression of Opera. At best, I've seen it reduce my usage by 15%, but that might be changing soon as the feature gains one important addition: video compression (just like Opera). The team claims that this can save you up to 67% of data on mp4 videos, which is fantastic. Read More
If you have never heard of Google's Accelerated Mobile Pages Project, it's exactly what it sounds like. AMP documents are minimal web pages, with the same basic HTML syntax, designed to load as quickly as possible (even at the cost of some functionality). Web developers can create AMP versions of their webpages, with Google mirroring every page on its own servers for the quickest load times possible. For example, here is the AMP version (left) and normal mobile site (right) from Forbes:
What you can't see is that the AMP page loaded in under a second, and the Forbes page took about 20 seconds. Read More
Google's Accelerated Mobile Pages is a neat idea system that automatically reformats an HTML web page into a light and speedy version ripe for consumption on mobile phones and potentially strained connections. It's a sort of mix between the old dedicated mobile sites (which are often broken and lacking in features) and the newer dynamic formatting (which can be too heavy for a phone browser even when written correctly). The AMP system has been going for a few months now, and Google claims that it has "thousands" of publishers on board. Read More
We first spotted the rollout yesterday, but today Google made it official that its AMP initiative will be enjoying a wide launch effective immediately. AMP, which stands for Accelerated Mobile Pages, is a new feature to Google's search interface on mobile browsers that will load an optimized version of news articles far more efficiently than the conventional way of navigating to a separate webpage. While Google emphasizes that there is much more to be done, it is going to be prioritizing compatible news and displaying the AMP wording and lightning bolt logo in mobile search by default.
The program involves an open-source, HTML-based format for web developers to use in order to function correctly. Read More
Toward the end of last year Google began testing a way to make webpages load faster when you're on a mobile device. How fast? Instantly, ideally. Or at least no more than a second or two. Google calls these quickly-loading sites Accelerated Mobile Pages. Read More