Here in the US, Amazon offers video streaming bundled up with its annual Prime subscriptions, so anyone who wants discounted shipping gets to watch some videos on the side seemingly for free. Now the company is starting to replicate this setup in the UK and Germany as well. Today Amazon announced that it is merging Amazon Prime and LoveFilm Instant in both of these countries starting on February 26th, combining the speedy delivery and substantial Kindle library of the former with the 15,000-strong collection of TV shows and movies of the latter.
Chances are, most of you only ever hear about Epix in an article discussing streaming rights (like this one). Epix is an online streaming video service a la Netflix that you can only get access to if you have a cable bundle that includes the site. Or, you know, if you have Netflix. For now anyway. The real value of Epix is the stable of movie rights it brings to the table, and now the joint venture is sharing its media library with Amazon Instant Video for all of the online retail giant's Prime customers.