After the infamous attempted AT&T acquisition of T-Mobile (also known as the biggest failure in telecom in 2011), the latter has apparently been working on restoring its image in the eyes of consumers with a complete brand re-launch, due this fall. The first step - a new Carly. We know the old Carly in a magenta dress showing off her long legs, but the new Carly is going to turn into this bad-ass Ducati rider. Alter ego and all that jazz. Here, check it out:
I think the new direction is great - Carly in leather biker gear zooming down the streets of Magenta Town has "speed" written all over it (if you can call HSPA+ "speed" nowadays).