There comes a time in every action hero's life where he gets tired of the explosions and the fighting and race horses duct taped to SCUD missiles, and longs for a simple life. Camping and going on road trips with the family, getting a nice office job, sending your daughter off to get kidnapped in Paris. Verizon's Droid Does campaign has hit a similar milestone. After very successfully selling a metric ton of Android devices with harsh, scary looking robot arms and not to mention evil, horror-esque iPhone taunts, the ad campaign is going for a less threatening and more heart-warming approach.
Paid app models have always been fascinating to me - I've even had a TODO sitting around in my post ideas list to explore various methods of distributing software without inundating users too much. Pro features, time trials, disabling ads for money, in-app key unlocks, lite versions, paid-only ones without trials - these are all on the list and all have their pluses and minuses.
This new idea, however, is so radical, brilliant, and crazy compared to the rest that I think it might just work, and I'd like to run it by you to see if I'm not alone. Headcase Games' new action-puzzle game "180" has 2 versions, just like you would expect - a free one with ads and a $1.99 one without.
Here I was, innocently browsing the Yahoo homepage today (I use it as a random site to test my tethered connection), minding my own business. Imagine my surprise when the main navigation column suddenly started peeling off to reveal a so-dear-to-my-heart EVO 4G. Continuing to watch this technique, I observed a flat screen TV and a Blu-ray player before finally seeing the perpetrator on the right - Best Buy. While I'm not usually a fan of Flash ads, this one amused me and reminded me of the upcoming holidays with all the presents that still needed to be bought. Have you gotten your holiday presents ready yet, like that EVO 4G?
When you use free software, ads are usually part-and-parcel of the experience. However, typically developers are considerate enough to limit the advertising to within the app itself. Sadly, whoever programmed the popular document viewing application QuickOffice lacks such scruples and has decided to start pushing notifications to users, inviting them to upgrade to the paid version of their app. In many cases, QuickOffice is pre-installed with a phone's version of Android - even something carrier agnostic like the Nexus One - and is difficult to remove, leaving non-root users at the mercy of the app's creators.
Credit to TheFunkyMonk of reddit for the image
While the notification has only appeared once on people's phones so far, and is easy to dismiss, this really seems like an over-stepping of the bounds.