Android Police

Articles Tagged:

advertising

33 articles
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Flipboard Will Now Show You Video Ads, But Thankfully They Won't Autoplay

Your Flipboard experience is going to change a little bit today. Users of the social-magazine-thing are going to start seeing full-screen video ads, which Flipboard kindly describes as "a deeper brand moment." It's not as annoying as it seems at first, though.

2014-09-15 18.45.31 2014-09-15 18.46.06

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Google Shows Off Android L, Android Wear, Android TV, Android Auto, And An Arrogant Dog In Its Latest Ad

Are you curious to see how all the new parts of Android will work together? Do you want this information delivered in advertisement form? Would you prefer this ad to feature an attractive yet non-threatening male model, a generic alt-rock backtrack, and a cute doggy? Then sit back and watch, my highly-specific friend, because your world is about to be rocked.

OK, so Google's latest advertisement isn't exactly breaking the mold here, but it does show a pretty seamless transition between an Android L phone, an Android Wear watch, an Android Auto car, and finishing with Android TV.

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[New App] Google AdWords Express Enters The Play Store, Makes Quick Localized Ads A Breeze

There are a lot of challenges to running a small business effectively. Some people just don't have the time, patience, or desire to deal with tasks that aren't part of the core business, like taxes and advertising. To help with the latter, Google created AdWords Express, a simplified version of AdWords that makes advertising simple to set up and track without having to dedicate much effort. Today, Google also launched a handy app to make managing your AdWords Express account from your phone as simple as possible.

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[New App] NBC Gets Ready For The Games With Olympics Highlights App

After the big steaming pile that was the Super Bowl, American sports fans must be anticipating the Winter Olympics with even more keenness. NBC is more than willing to oblige with the latest in an already-long list of Sochi 2014 apps - the NBC Olympics Highlights app (which seems to have a plural problem). In addition to standard replay videos, the app serves as a second screen for NBC's nightly recap show.

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The National Advertising Division Slams T-Mobile For Bandwidth And Call Quality Claims Against AT&T [Update]

Update: T-Mobile's official response to the National Advertising Division is as below. 

NAD’s findings are a validation of our marketing approach.  In fact, today's NAD findings won't result in any substantial changes to our marketing claims.  We will continue to spread the word about our coast to coast 4G coverage, superfast 4G network, and superior call clarity, along with our message of simple, no annual service contract plans, unlimited data and the best upgrade program, JUMP!

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Samsung Comes Clean About The Smart Cube Video: Yup, It's A Promo For The Galaxy NX

Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.

Considering some of the Kickstarter campaigns we've been seeing lately, the original awkward video seemed almost believable.

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Layar Redesigns Augmented Reality App, Logo, And Website: Is It Still Worth Using?

Layar was one of the first apps to show the potential of augmented reality, and coincidentally, one of the first Android apps that made users stand up and say "Wow!" But four years later the shine has come off of AR, at least for the purposes that the original app served, like mapping and location discovery. So Layar has reinvented itself with a whole new app, look, and website.

Layar's new ad copy says that the company hopes to "help bridge the gap between print and digital." What does that mean, exactly?

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HTC's Full Robert Downey Jr. Ad Leaked: Maybe They Should Have Stuck With Van Der Beek [Update: Full Quality]

Update: Here's The Commercial (in full quality).

You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.

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HTC Ditches 'Quietly Brilliant' Tagline For Something Louder, Doubles Marketing Budget With Extra Emphasis On Digital

It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.

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This New Nexus 10 Ad Featuring A Couple Preparing For Their New Baby Is Exactly What Good Marketing Should Be

I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.

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