Pay $29 for a ticket to the top of 30 Rockefeller Center in Manhattan, and you can expect to see a few things: excellent views of downtown and Central Park, a few tidbits of NBC broadcasting history, some kid trying to surreptitiously drop pennies off the roof. But one thing you might not expect to see is a contextual ad for Google's latest search campaign unobtrusively hanging out on one of the coin-op binoculars.
Your Flipboard experience is going to change a little bit today. Users of the social-magazine-thing are going to start seeing full-screen video ads, which Flipboard kindly describes as "a deeper brand moment." It's not as annoying as it seems at first, though.
Are you curious to see how all the new parts of Android will work together? Do you want this information delivered in advertisement form? Would you prefer this ad to feature an attractive yet non-threatening male model, a generic alt-rock backtrack, and a cute doggy? Then sit back and watch, my highly-specific friend, because your world is about to be rocked.
OK, so Google's latest advertisement isn't exactly breaking the mold here, but it does show a pretty seamless transition between an Android L phone, an Android Wear watch, an Android Auto car, and finishing with Android TV.
There are a lot of challenges to running a small business effectively. Some people just don't have the time, patience, or desire to deal with tasks that aren't part of the core business, like taxes and advertising. To help with the latter, Google created AdWords Express, a simplified version of AdWords that makes advertising simple to set up and track without having to dedicate much effort. Today, Google also launched a handy app to make managing your AdWords Express account from your phone as simple as possible.
After the big steaming pile that was the Super Bowl, American sports fans must be anticipating the Winter Olympics with even more keenness. NBC is more than willing to oblige with the latest in an already-long list of Sochi 2014 apps - the NBC Olympics Highlights app (which seems to have a plural problem). In addition to standard replay videos, the app serves as a second screen for NBC's nightly recap show.
Update: T-Mobile's official response to the National Advertising Division is as below.
NAD’s findings are a validation of our marketing approach. In fact, today's NAD findings won't result in any substantial changes to our marketing claims. We will continue to spread the word about our coast to coast 4G coverage, superfast 4G network, and superior call clarity, along with our message of simple, no annual service contract plans, unlimited data and the best upgrade program, JUMP!
Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.
Layar was one of the first apps to show the potential of augmented reality, and coincidentally, one of the first Android apps that made users stand up and say "Wow!" But four years later the shine has come off of AR, at least for the purposes that the original app served, like mapping and location discovery. So Layar has reinvented itself with a whole new app, look, and website.
Layar's new ad copy says that the company hopes to "help bridge the gap between print and digital." What does that mean, exactly?
You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.
It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.