Android Police

Articles Tagged:

advertising

30 articles
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[New App] NBC Gets Ready For The Games With Olympics Highlights App

After the big steaming pile that was the Super Bowl, American sports fans must be anticipating the Winter Olympics with even more keenness. NBC is more than willing to oblige with the latest in an already-long list of Sochi 2014 apps - the NBC Olympics Highlights app (which seems to have a plural problem). In addition to standard replay videos, the app serves as a second screen for NBC's nightly recap show.

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The National Advertising Division Slams T-Mobile For Bandwidth And Call Quality Claims Against AT&T [Update]

Update: T-Mobile's official response to the National Advertising Division is as below. 

NAD’s findings are a validation of our marketing approach.  In fact, today's NAD findings won't result in any substantial changes to our marketing claims.  We will continue to spread the word about our coast to coast 4G coverage, superfast 4G network, and superior call clarity, along with our message of simple, no annual service contract plans, unlimited data and the best upgrade program, JUMP!

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Samsung Comes Clean About The Smart Cube Video: Yup, It's A Promo For The Galaxy NX

Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.

Considering some of the Kickstarter campaigns we've been seeing lately, the original awkward video seemed almost believable.

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Layar Redesigns Augmented Reality App, Logo, And Website: Is It Still Worth Using?

Layar was one of the first apps to show the potential of augmented reality, and coincidentally, one of the first Android apps that made users stand up and say "Wow!" But four years later the shine has come off of AR, at least for the purposes that the original app served, like mapping and location discovery. So Layar has reinvented itself with a whole new app, look, and website.

Layar's new ad copy says that the company hopes to "help bridge the gap between print and digital." What does that mean, exactly?

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HTC's Full Robert Downey Jr. Ad Leaked: Maybe They Should Have Stuck With Van Der Beek [Update: Full Quality]

Update: Here's The Commercial (in full quality).

You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.

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HTC Ditches 'Quietly Brilliant' Tagline For Something Louder, Doubles Marketing Budget With Extra Emphasis On Digital

It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.

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This New Nexus 10 Ad Featuring A Couple Preparing For Their New Baby Is Exactly What Good Marketing Should Be

I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.

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Samsung Vs. HTC Advertising Smackdown (Or: This Is Why The Galaxy Brand Is Killing The One Series)

We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?

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[Video] Sony Invites Us To Make New Memories With The Xperia Z In Nostalgic New Commercial

There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.

The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.

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Google Shows Off The Cooler Parts Of Now And The Nexus 4 You Don't Have In The Latest TV Spot

Yes, we know - the Nexus 4 is still thin on the ground basically everywhere. (Americans, both the 8GB and 16GB versions are currently shown as "ships in 2-3 weeks" on the Play Store.) Even so, the LG flagship is the logical showpiece for Google Now, and it's doing some fine service in Google's latest mobile search ad. This one shows off Now's ability to automatically bring up contextual information for your time or location.

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