After the big steaming pile that was the Super Bowl, American sports fans must be anticipating the Winter Olympics with even more keenness. NBC is more than willing to oblige with the latest in an already-long list of Sochi 2014 apps - the NBC Olympics Highlights app (which seems to have a plural problem). In addition to standard replay videos, the app serves as a second screen for NBC's nightly recap show.
Update: T-Mobile's official response to the National Advertising Division is as below.
NAD’s findings are a validation of our marketing approach. In fact, today's NAD findings won't result in any substantial changes to our marketing claims. We will continue to spread the word about our coast to coast 4G coverage, superfast 4G network, and superior call clarity, along with our message of simple, no annual service contract plans, unlimited data and the best upgrade program, JUMP!
Remember the allegedly hilarious video for "The Smart Cube" from last week, which toed the line between awkward funding campaign and a parody of awkward funding campaigns? We mentioned at the time that it was almost certainly an alternative marketing campaign for a Samsung product, probably the Android-powered Galaxy NX camera. There's no way to say this without sounding a little smug, so: yeah. It is.
Layar was one of the first apps to show the potential of augmented reality, and coincidentally, one of the first Android apps that made users stand up and say "Wow!" But four years later the shine has come off of AR, at least for the purposes that the original app served, like mapping and location discovery. So Layar has reinvented itself with a whole new app, look, and website.
Layar's new ad copy says that the company hopes to "help bridge the gap between print and digital." What does that mean, exactly?
You probably saw the teaser ad for HTC's new campaign featuring none other than Robert Downey, Jr., star of the 2003 film adaptation of British TV series The Singing Detective. (Among other things.) Today the full 105-second spot was posted to YouTube. The quality is a little low, but you can still make everything out. Then you'll have to try and forget it.
It's no secret around these parts that we find HTC's advertising to be a little lackluster. Which is a shame because its hardware is not. For what it's worth, the company's CEO agrees and plans to ditch the "quietly brilliant" slogan for the One and instead shoot for the themes of "bold," "authentic," and "playful." Which, by a strange coincidence, also happen to be Peter Chou's list of the top three traits he's looking for in a woman on his OK Cupid profile*.
I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
We've mentioned a couple of times on this site that when it comes to the battle of HTC versus Samsung, advertising is of paramount importance. Why? Because people who don't read blogs with names like 'Gizmondo,' 'Android Cops,' or 'The Precipice' have no idea what makes the Galaxy S IV better than the HTC One or vice versa. In fact, more often than not, the average Joe looking to buy a new item in a field he has no expertise in has just one question: what's a good brand?
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
Yes, we know - the Nexus 4 is still thin on the ground basically everywhere. (Americans, both the 8GB and 16GB versions are currently shown as "ships in 2-3 weeks" on the Play Store.) Even so, the LG flagship is the logical showpiece for Google Now, and it's doing some fine service in Google's latest mobile search ad. This one shows off Now's ability to automatically bring up contextual information for your time or location.