These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? Read More
Advertising is a necessary evil. If you look around this very page, you'll see ads that keep Android Police afloat. (Unless you're blocking them, in which case you owe me a beer for every paragraph you read.) Google knows its way around ads - that's how an incredibly expensive, bandwidth-intensive video service like YouTube makes money. But if you could skip the annoying commercials before your videos, even the 5 second blips that require an extra click, would you? Read More
When Google kicked off its Be Together, Not The Same campaign, it started off with Androidified characters just being generally adorable. This month, the company has decided it doesn't need to make any references to Android, phones, tablets, or devices of any kind in order to sell its products. Google handles most of our searches, and it knows nothing draws eyeballs like cute animals doing cute animal-y things.
Now it's released another ad that's nearly as absent of tech as the last. Read More
In 1973 Disney released Robin Hood, a kid-friendly re-telling of the English outlaw legend with anthropomorphic animal characters. There wasn't anything odd about that - its previous release was The Aristocats. What was odd about the movie was the tonal shift to American folk music, with Texas-born singer Roger Miller providing the songs and narration, and even appearing as Robin Hood's musical merry man Alan-a-Dale (an animated rooster in this version). Read More
The advertising for the latest round of Android software and devices has been pretty catchy. Have you seen the "party" ad? Nice. Google just posted four more short 45-second spots to the official Android account on YouTube, so you can expect to see these pop up on American television over the next few weeks. All of them star the cartoony Androidify figures, presumably including at least some created by users of the official app. Read More
Your Flipboard experience is going to change a little bit today. Users of the social-magazine-thing are going to start seeing full-screen video ads, which Flipboard kindly describes as "a deeper brand moment." It's not as annoying as it seems at first, though.