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Articles Tagged:

advertising

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Samsung Video Billboard Turns A Moscow Office Building Into A 260-Foot Galaxy S7 Edge

These days advertising seems to be looking for an edge, a unique and original approach that will engage potential customers and hold their attention better than the bombastic and simple ads of days gone by. And then again, sometimes it doesn't... sometimes subtelty goes out the window, right before you apply a sign the size of a 25-story building to the other side of it. Such is the case with a Samsung advertisement in the Sokol district of Moscow, which uses a 262-foot tall building as a backdrop for the world's largest Galaxy S7 Edge.

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Chrome Safe Browsing Now Warns Against Fake 'Download' Buttons And Other Deceptive Ads

You know those fake "download" buttons you see when you're searching for old Super NES ROMs completely legitimate open-source software? The kind that advertising networks sometimes spit out even on otherwise above-board sites? Yeah, they're awful, and they often link directly to copycat or malicious files. Google hates them as much as you do, and is taking steps to make them less effective. Starting today, Chrome browsers on all platforms will warn visitors to sites with potentially misleading or fake "download" ads.

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LG Hires Jason Statham To Sell The G5 And (Presumably) Punch Samsung Phones To Death In New Commercials

You've heard of Jason Statham, right? That generically rugged-looking guy who shows up in about 50% of the action B-movies in any given summer to sound British and punch people in the face? Well apparently the rugged-punching-British demographic is one that LG would like to win, because they've hired him to promote the G5 in an upcoming series of commercials. They said so in a press release. Yes, a press release for a commercial. Welcome to the 2016 mobile market.

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Motorola Is The Favored Phone Brand Of Old West Outlaws In The Company's Latest Commercials

Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch.

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The People Who Made The 'Monotune' Android Commercial Recorded An Entire Album, And It's Free On Google Play Music

Google's "Monotune" Android commercial is pretty cool. The musical analogy is interesting (and it ties in well with Google's "be together, not the same" marketing campaign), but there's an impressive technical aspect to it as well. The producers modified a grand piano so that all 88 keys were turned to middle C, so that pianist Ji-Yong Kim could really play the music using a single note. As cool as that commercial is, they might have taken things a bit too far with the latest promotion: an entire album of music played with that one-note piano.

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Facebook May Be Planning On Pushing Ads In Messenger

A leaked document indicates Facebook has a big change planned for Messenger this year, and it's not likely to make most users happy. The social network has reached out to its biggest advertising partners to announce the impending release of ads in Facebook Messenger. The ads will be tied to conversations, so Facebook is suggesting that businesses get customers to start Messenger threads with them now.

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[Update: More Balls] After T-Mobile, Sprint Also Takes Exception To Verizon's Balls In A New TV Ad

Considering its reliance on many, many balls, Verizon's latest network comparison ad is fairly innocuous. It uses statistics from a Root Metrics study to boast about Verizon's wireless coverage and performance in relation to its competitors AT&T, Sprint, and T-Mobile. The ad is obviously intended to make Verizon look good, and the combination of a condescending voice-over and an elaborate visualization are particularly disparaging to the cheaper, smaller networks.

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Verizon's 'FreeBee Data' Allows Partners To Deliver Content By The Gigabyte Without Eating Into Customer Data Plans

Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do?

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You Will Soon See Interactive Mobile Ads Streaming Apps And Games So You Can Try Before You Buy

The point of ads is to get you interested in whatever is occupying that—ugh where is that X okay there it is—now, where was I? Ads, right. They're just after our attention. Thing is, they generally fail to do their job. So Google wants them to be better.

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Google Aims To Improve Ad Experience By Eliminating Accidental Clicks

If you're a user, accidentally clicking an ad on a mobile site or in the middle of a game is frustrating. If you're an advertiser, accidental clicks lead to lower conversion rates. Accidental clicks are just bad all the way around.

To that end, Google is introducing new mechanisms to prevent as many accidental clicks as possible.

First, Google is blocking clicks that happen close to the edge of the ad image.

Second, Google will block clicks on app icons for in-app interstitial ads, so you won't need high precision to hit the little X button and return to your game.

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