Considering its reliance on many, many balls, Verizon's latest network comparison ad is fairly innocuous. It uses statistics from a Root Metrics study to boast about Verizon's wireless coverage and performance in relation to its competitors AT&T, Sprint, and T-Mobile. The ad is obviously intended to make Verizon look good, and the combination of a condescending voice-over and an elaborate visualization are particularly disparaging to the cheaper, smaller networks. Read More
Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do? Read More
The point of ads is to get you interested in whatever is occupying that—ugh where is that X okay there it is—now, where was I? Ads, right. They're just after our attention. Thing is, they generally fail to do their job. So Google wants them to be better. Read More
If you're a user, accidentally clicking an ad on a mobile site or in the middle of a game is frustrating. If you're an advertiser, accidental clicks lead to lower conversion rates. Accidental clicks are just bad all the way around.
To that end, Google is introducing new mechanisms to prevent as many accidental clicks as possible.
First, Google is blocking clicks that happen close to the edge of the ad image.
Second, Google will block clicks on app icons for in-app interstitial ads, so you won't need high precision to hit the little X button and return to your game. Read More
Do you hate advertising, and by extension, the vast majority of free content on the planet? Do you spend hours defending your decision to block ads on the Internet, television, video games, apps, and in real life via an intricate system of automatic blinders? Then the ever-growing crop of Android web browsers has a new entry just for you. This one comes from AdBlock Plus, probably the most recognizable name in browser-based advertisement blocking.
Adblock Browser for Android is now available in beta form using the Google+ Community method - they've also got a direct APK download on the Community page. Read More
These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app. Read More
It's been a few days, but Google just posted the changelog to Newsstand 3.4, and it looks like a lot of algorithm changes. Read More
Advertising is a necessary evil. If you look around this very page, you'll see ads that keep Android Police afloat. (Unless you're blocking them, in which case you owe me a beer for every paragraph you read.) Google knows its way around ads - that's how an incredibly expensive, bandwidth-intensive video service like YouTube makes money. But if you could skip the annoying commercials before your videos, even the 5 second blips that require an extra click, would you? You'll probably have that option soon.
Tired of seeing these?
A recent email sent to active YouTube channel operators says that Google is getting ready to implement a subscription-based, advertising-free option. Read More
When Google kicked off its Be Together, Not The Same campaign, it started off with Androidified characters just being generally adorable. This month, the company has decided it doesn't need to make any references to Android, phones, tablets, or devices of any kind in order to sell its products. Google handles most of our searches, and it knows nothing draws eyeballs like cute animals doing cute animal-y things.
Now it's released another ad that's nearly as absent of tech as the last. This one is all about handshakes and the many different ways people of various ages and backgrounds come up with giving each other dap. Read More