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advertising

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[Update: More Balls] After T-Mobile, Sprint Also Takes Exception To Verizon's Balls In A New TV Ad

Considering its reliance on many, many balls, Verizon's latest network comparison ad is fairly innocuous. It uses statistics from a Root Metrics study to boast about Verizon's wireless coverage and performance in relation to its competitors AT&T, Sprint, and T-Mobile. The ad is obviously intended to make Verizon look good, and the combination of a condescending voice-over and an elaborate visualization are particularly disparaging to the cheaper, smaller networks.

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Verizon's 'FreeBee Data' Allows Partners To Deliver Content By The Gigabyte Without Eating Into Customer Data Plans

Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do?

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You Will Soon See Interactive Mobile Ads Streaming Apps And Games So You Can Try Before You Buy

The point of ads is to get you interested in whatever is occupying that—ugh where is that X okay there it is—now, where was I? Ads, right. They're just after our attention. Thing is, they generally fail to do their job. So Google wants them to be better.

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Google Aims To Improve Ad Experience By Eliminating Accidental Clicks

If you're a user, accidentally clicking an ad on a mobile site or in the middle of a game is frustrating. If you're an advertiser, accidental clicks lead to lower conversion rates. Accidental clicks are just bad all the way around.

To that end, Google is introducing new mechanisms to prevent as many accidental clicks as possible.

First, Google is blocking clicks that happen close to the edge of the ad image.

Second, Google will block clicks on app icons for in-app interstitial ads, so you won't need high precision to hit the little X button and return to your game.

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AdBlock Plus Creates Its Own Android Browser Based On Firefox, Now Available In Beta

Do you hate advertising, and by extension, the vast majority of free content on the planet? Do you spend hours defending your decision to block ads on the Internet, television, video games, apps, and in real life via an intricate system of automatic blinders? Then the ever-growing crop of Android web browsers has a new entry just for you. This one comes from AdBlock Plus, probably the most recognizable name in browser-based advertisement blocking.

2015-05-20 15.59.57 2015-05-20 15.59.47 2015-05-20 16.25.55

Adblock Browser for Android is now available in beta form using the Google+ Community method - they've also got a direct APK download on the Community page.

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Report: European Mobile Carriers Are Planning To Block Online Ads At The Network Level

In what would be an extremely controversial move, several European mobile carriers are reportedly working on a system to block online advertisements on their networks. Though none are named in the original report by Financial Times, the operators are said to be cooperating with Israeli startup Shine, who is developing the technology to accomplish the task. While specific timelines and details of the implementation are lacking, this would obviously have wide ramifications.

The report says multiple variations may be brought to market, possibly starting as an opt-in service. While it would block the types of ads you see on Android Police, the sponsored posts you see on social networks would be unaffected.

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PlaceIt Creates Realistic Videos Of People Interacting With Any App In Minutes, A Great Marketing Resource For Independent Developers

These days, it takes much more to sell an app. It used to be good enough to build something that simply did what it was supposed to and didn't crash too often. Over time, users came to expect better performance, lower power consumption, and an attractive interface. Even those things aren't always good enough because many apps are presented with high quality demo videos. How can independent developers and small teams compete with companies that can pay for high-end shoots and professional models? A new service called PlaceIt might be able to help. Developers can submit screenshots or recordings to PlaceIt and have high resolution photos and videos generated on the spot, and it gives the appearance that real people are using the app.

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[Update: Changelog Posted] Play Newsstand 3.4 Rolls Out With Some UI Tweaks, Information Sharing With Publishers, And More [APK Teardown + Download]

It seems like forever since we've talked about an update to Newsstand, but we get to change that with today's bump to version 3.4. In terms of user-facing features, this release is essentially focused on visual changes. Adjustments have been made to the navigation drawer, some icons, and at least one button. The potentially bigger news comes via a teardown that reveals Newsstand will enable customers to share details and verify their subscriptions with publishers, and that Google may be testing in-content advertisements for some content.

What's New

Changelog Posted

It's been a few days, but Google just posted the changelog to Newsstand 3.4, and it looks like a lot of algorithm changes.

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YouTube Is Getting Ready To Offer An Ad-Free Subscription Option

Advertising is a necessary evil. If you look around this very page, you'll see ads that keep Android Police afloat. (Unless you're blocking them, in which case you owe me a beer for every paragraph you read.) Google knows its way around ads - that's how an incredibly expensive, bandwidth-intensive video service like YouTube makes money. But if you could skip the annoying commercials before your videos, even the 5 second blips that require an extra click, would you? You'll probably have that option soon.

youtube

Tired of seeing these?

A recent email sent to active YouTube channel operators says that Google is getting ready to implement a subscription-based, advertising-free option.

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Google Goes For Record Lack Of Android Mentions In Latest 'Be Together' Ads

When Google kicked off its Be Together, Not The Same campaign, it started off with Androidified characters just being generally adorable. This month, the company has decided it doesn't need to make any references to Android, phones, tablets, or devices of any kind in order to sell its products. Google handles most of our searches, and it knows nothing draws eyeballs like cute animals doing cute animal-y things.

Now it's released another ad that's nearly as absent of tech as the last. This one is all about handshakes and the many different ways people of various ages and backgrounds come up with giving each other dap.

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