In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.
While watching the latest episode of Breaking Bad today (which I must say is one of the best shows on TV right now), I witnessed the latest Verizon Wireless Best Buy commercial advertising Verizon Wireless phones, boasting VZW's incredible network coverage, ultra speeds, and reliability.
It was going so well until I saw a close-up of the phone that lasted a good number of seconds for everyone to witness... no, not the 4G LTE symbol, and not even the 3G symbol.
It has not been a good week for Android manufacturers in Europe. Shortly, after it was announced by a Dutch court that Samsung had infringed one of Apple's patents, a Motorola Atrix advertisement was banned in the UK for falsely claiming to be the "world's most powerful smartphone".
The UK Advertising Standards Agency (ASA) received complaints from Samsung users that the Atrix ads were misleading. The Atrix features a 1GHz dual-core processor, while the Samsung Galaxy S II has a faster 1.2GHz dual-core processor.
Remember the 15-second preview of Motorola's XOOM Super Bowl commercial that was leaked online a few days ago? Guess what - it's Super Bowl Sunday, the ad just aired in front of millions of people, and Moto immediately released the whole thing on YouTube, so that those of us who missed it could inspect just what exactly Moto's creative genius has been up to lately.
Unsurprisingly, the ad's 1984 theme (remember the teaser?) continues to implicitly take silent jabs at Apple, introducing the XOOM as "the tablet to create a better world."
So, does the full 1 minute ad impress or has Motorola failed to showcase the product properly?
Super Bowl XLV is going down this Sunday, and while most people can't wait to see the Steelers face off against the Packers, Android fans have another reason to be excited: Motorola plans to air a commercial for the world's first Honeycomb tablet during the big game.
However, for those of us who simply can't wait any longer, Motorola's released 15 seconds of the ad - check it out:
As you can see, Motorola has decided to take yet another jab at Apple and the iPad's lack of customizability - not exactly the most innovative approach, but so long as it piques the public's interest, it should suffice.
When you use free software, ads are usually part-and-parcel of the experience. However, typically developers are considerate enough to limit the advertising to within the app itself. Sadly, whoever programmed the popular document viewing application QuickOffice lacks such scruples and has decided to start pushing notifications to users, inviting them to upgrade to the paid version of their app. In many cases, QuickOffice is pre-installed with a phone's version of Android - even something carrier agnostic like the Nexus One - and is difficult to remove, leaving non-root users at the mercy of the app's creators.
In order to keep our excitement going, HTC just pushed out a new video of these bad boys flying up in the air, showing themselves off in various ways. I even got slight chills a bit at the end but I think it's mostly due to the epic music selection.
I am live here at the AppNation conference in San Francisco, and after San Francisco mayor Gavin Newsom's welcome speech, in which he tried to get a bunch of developers to make apps for the government for free (yeah, riiight), we are looking at a mobile report from Nielsen, called The State Of Mobile Apps.
Nielsen, one of the largest media research companies in the world, compiled a report containing a few interesting metrics, such as:
Most Popular Apps
Application Discovery Methods
Free VS Paid Apps
App Billing Preference
a few Advertising related stats
You can download and read the full report below, but before you do that, I wanted to highlight one metric that I found the most interesting.
Sprint has fired a shot at both AT&T and Apple in this recently released Sprint Overdrive 4G vs iPhone commercial, suggesting that an iPhone's bandwidth can be vastly improved by using a Sprint 4G WiMax router called Sprint Overdrive instead of the AT&T 3G network.
The ad is a bit cheesy but hey, it delivers the message. A carefree Matt actually goes on to eat an Apple (the ultimate pun) while showing off his 4G mobile hotspot that allows up to 5 people around him to connect to a 4G network using WiFi.