Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do?
Just before Apple's "Spring Forward" watch event last week, Google released a quick, fun, 17-second spot to promote its own wearable offerings, keeping with Android's new tagline "be together, not the same" by demonstrating that Android Wear watches already come in all sorts of shapes so you can "wear what you want."
Today, Google has released a full minute-long version of the spot, with even more watches and even more dancing. The video uses Shamir's On the Regular as a soundtrack, and features a ton of talented dancers including Dytto, Brian Smith, and dancers from StatusSilver.
It's been four months since the Nexus 6 went on sale in the US Google Play Store, complete with radio support for all five major US carriers. AT&T, T-Mobile, Sprint, and U.S. Cellular all sell the phone in one fashion or another, but Verizon has been interestingly silent on a subsidized carrier release. (Verizon Wireless doesn't play well with others.) But according to the latest promotional image on Verizon's website, it might be coming soon.
Droid-Life spotted the advertisement below earlier today. It's pretty self-explanatory, but all you can do at the moment is sign up for Verizon's promotional email.
There are a lot of people upset with Electronic Arts, and more than a few of them are unhappy about the company's mobile re-release of Dungeon Keeper. Even the CEO called the mobile game, which is riddled with in-app purchases alien to the original, "a shame." But an empty apology is unlikely to placate the United Kingdom's Advertising Standards Authority, which today declared EA's description of the game as "free to play" to be misleading advertising.
It all started with an email ad sent out highlighting the game's free status, which it shares with a depressingly high percentage of mobile games.
Samsung's advertising has been somewhat hit or miss lately, ranging from pretty decent scifi ads for the Galaxy Gear to cringe-worthy infomercials for the same product. But it looks like there's been something of a shift in the company's promotional direction, or at least in the way that it responds to Apple's sometimes hyperbolic TV ads. Check out this new one-minute spot for the Galaxy TabPRO 10.1.
The ad plays up the TabPRO's high-resolution screen with a better aspect ratio for movies versus the iPad Air, plus its ability to fit multiple apps on the screen at once, which has been a staple of TouchWiz for a while.
The first ad for the 2013 model of the Nexus 7 was pretty perfect: combining a nervous nerdy kid and a common fear somehow made for an incredibly effective way to show off Google's combination of hardware and services. These two new ads aren't quite so good as "Fear Less," but they combine the same nearly universal sentiments with tablet-focused features.
The first uses a student to show off Google Now's auto-populating cards, Google Play Music, Google's contextual search, and the new textbook rental features. Nothing mind-blowing, but if you've ever spent a sleepless night in high school or college, you know where that guy's coming from.
Earlier this week Ookla teased their revised and updated Speedtest.net app for Android, and now it's live in the Play Store for anyone to download. The go-to network test for end users and reviewers alike has been completely redesigned, with a new interface, new options, and the ability to remove the advertising with a $.99 in-app purchase. That's a nice perk for frequent users.
The old interface wasn't exactly awful, but it had been going for several years without any sort of refresh. In addition to the new visuals you can also view your results on a map, which should help you get a good idea of the high and low spots for your networks.
A lot of people are excited for Google Glass right now. The first Explorer units began rolling into the happy embrace of those selected for the exclusive pilot program just last week, and we've already seen a ton of feedback. Combined with decent pre-release coverage, it's clear that Glass has the potential to shake things up once more people have it in their hands. Of course press coverage and user excitement only form part of the story. Another critical piece is advertisement and marketing.
Public image and privacy concerns aside, Glass will need to win the hearts of consumers, in a way Google has striven in the past to capture hearts through advertisements for the Nexus family.
HTC needs to get the message out about the One. This probably isn't the best way to go about it.
The 3.5-minute ad on Funny Or Die has some genuine guffaws, but they're buried in awkward pauses, cringe-inducing costumes, and James Van Der Beek's grizzled chin. The Beek has been making a quiet, enjoyable comeback lately (see his meta self-performance on Apartment 23), but this baffling display of wannabe viral marketing can only hurt both his and HTC's image.
It starts off as a fairly standard Bachelorette riff, "The One With James van Der Beek," featuring the requisite cheesy backdrops, improbably hot young lady, and smarmy, charming host.