02
Feb
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A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.

In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch.

20
Dec
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In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.

The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.

19
Sep
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Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."

The new 90-second spot will be available tonight on national TV.

22
Aug
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In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.

Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.

29
Sep
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Skype for Android, an app that gets almost as much love as it does hate, was updated to version 2.5 a few minutes ago. Because the last update unofficially opened up Skype to all 2.2+ devices, this time around Skype simply listed 13 more devices as whitelisted and approved for video chat capabilities:

  1. Samsung Galaxy Tab 10.1 (T-Mobile)
  2. HTC SHOOTER (KDDI)
  3. Sony Ericsson Xperia Live with Walkman
  4. Sony Ericsson Xperia neo V
  5. Acer Iconia Tablet (A500)
  6. LG Optimus Black LANDSCAPE ONLY
  7. LG Optimus 3D LANDSCAPE ONLY
  8. LG Optimus 2x LANDSCAPE ONLY
  9. Motorola Photon
  10. Motorola Droid3 LANDSCAPE ONLY
  11. Motorola Bionic LANDSCAPE ONLY
  12. Motorola Xoom
  13. Motorola Atrix

Notice how the list contains 13 devices, even though the changelog says 14.

21
Sep
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While watching the latest episode of Breaking Bad today (which I must say is one of the best shows on TV right now), I witnessed the latest Verizon Wireless Best Buy commercial advertising Verizon Wireless phones, boasting VZW's incredible network coverage, ultra speeds, and reliability.

It was going so well until I saw a close-up of the phone that lasted a good number of seconds for everyone to witness... no, not the 4G LTE symbol, and not even the 3G symbol.

25
Aug
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It has not been a good week for Android manufacturers in Europe. Shortly, after it was announced by a Dutch court that Samsung had infringed one of Apple's patents, a Motorola Atrix advertisement was banned in the UK for falsely claiming to be the "world's most powerful smartphone".

The UK Advertising Standards Agency (ASA) received complaints from Samsung users that the Atrix ads were misleading. The Atrix features a 1GHz dual-core processor, while the Samsung Galaxy S II has a faster 1.2GHz dual-core processor.

06
Feb
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Remember the 15-second preview of Motorola's XOOM Super Bowl commercial that was leaked online a few days ago? Guess what - it's Super Bowl Sunday, the ad just aired in front of millions of people, and Moto immediately released the whole thing on YouTube, so that those of us who missed it could inspect just what exactly Moto's creative genius has been up to lately.

Unsurprisingly, the ad's 1984 theme (remember the teaser?) continues to implicitly take silent jabs at Apple, introducing the XOOM as "the tablet to create a better world."

So, does the full 1 minute ad impress or has Motorola failed to showcase the product properly?

04
Feb
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Super Bowl XLV is going down this Sunday, and while most people can't wait to see the Steelers face off against the Packers, Android fans have another reason to be excited: Motorola plans to air a commercial for the world's first Honeycomb tablet during the big game.

However, for those of us who simply can't wait any longer, Motorola's released 15 seconds of the ad - check it out:

As you can see, Motorola has decided to take yet another jab at Apple and the iPad's lack of customizability - not exactly the most innovative approach, but so long as it piques the public's interest, it should suffice.

12
Nov
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When you use free software, ads are usually part-and-parcel of the experience. However, typically developers are considerate enough to limit the advertising to within the app itself. Sadly, whoever programmed the popular document viewing application QuickOffice lacks such scruples and has decided to start pushing notifications to users, inviting them to upgrade to the paid version of their app. In many cases, QuickOffice is pre-installed with a phone's version of Android - even something carrier agnostic like the Nexus One - and is difficult to remove, leaving non-root users at the mercy of the app's creators.

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