There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
Reactions have been mixed to Samsung's somewhat understated Superbowl big game commercial, featuring comedy B-listers Seth Rogen and Paul Rudd. If you couldn't get enough of the pair trading jabs while pitching a meta Galaxy ad, Samsung has posted the full 4:40 cut to YouTube. The ad follows the plot and pacing of the shorter version, but there's a few extra punch lines in there. Just in case ninety seconds of middle-aged verbal jousting wasn't enough for you.
A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.
In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch.
In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.
Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."
The new 90-second spot will be available tonight on national TV.
In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.
While watching the latest episode of Breaking Bad today (which I must say is one of the best shows on TV right now), I witnessed the latest Verizon Wireless Best Buy commercial advertising Verizon Wireless phones, boasting VZW's incredible network coverage, ultra speeds, and reliability.
It was going so well until I saw a close-up of the phone that lasted a good number of seconds for everyone to witness... no, not the 4G LTE symbol, and not even the 3G symbol.
It has not been a good week for Android manufacturers in Europe. Shortly, after it was announced by a Dutch court that Samsung had infringed one of Apple's patents, a Motorola Atrix advertisement was banned in the UK for falsely claiming to be the "world's most powerful smartphone".
The UK Advertising Standards Agency (ASA) received complaints from Samsung users that the Atrix ads were misleading. The Atrix features a 1GHz dual-core processor, while the Samsung Galaxy S II has a faster 1.2GHz dual-core processor.
Remember the 15-second preview of Motorola's XOOM Super Bowl commercial that was leaked online a few days ago? Guess what - it's Super Bowl Sunday, the ad just aired in front of millions of people, and Moto immediately released the whole thing on YouTube, so that those of us who missed it could inspect just what exactly Moto's creative genius has been up to lately.
Unsurprisingly, the ad's 1984 theme (remember the teaser?) continues to implicitly take silent jabs at Apple, introducing the XOOM as "the tablet to create a better world."
So, does the full 1 minute ad impress or has Motorola failed to showcase the product properly?