One of Google Assistant's more notable features is giving you a summary of your day when asked - including commute time, weather, news from user-selected sources, etc. For some users, the summary now includes a mention of Disney's Beauty and the Beast film - but Google says it's not an ad.
Samsung is nowhere near inexperienced in the marketing/advertising area, and neither is filmmaker and ex-vlogger Casey Neistat. For around a year now, the two have been working together to make the South Korean brand seem more appealing to younger folks, and this Oscars ad is a culmination of all that.
Facebook Messenger is used by a lot of brands and businesses to communicate with their users, customers, or fans. According to Facebook, 1 billion messages are sent on the platform each month between businesses and users. So it only makes sense that Facebook wants to monetize that and businesses want to take advantage of it to reach more users with special offers or product ads. And that's what Facebook is starting to do.
In the coming weeks, a test group of people in Thailand and Australia will start seeing ads in their Facebook Messenger app. These will show up on the Messenger home screen below recent conversations, as is the case with birthday notifications or the list of currently active users.
Apparently, Google couldn't wait a few more hours for their own event (9am PDT in California, by the way) and decided to leak their own phones via an advertisement in Canada. The ad is a minute long and doesn't show us much that we didn't know, save for an interesting URL at the end.
Google Photos' advertising team has been on fire lately. First, there was that ad about how you won't miss important moments with Photos' "Free up space" feature. Then, there was the one about how even if you jump into a pool, your photos will be safe thanks to auto backup. Now, there's one called "Photos. For Life." that talks about the features the previous two discussed, and more.
These days advertising seems to be looking for an edge, a unique and original approach that will engage potential customers and hold their attention better than the bombastic and simple ads of days gone by. And then again, sometimes it doesn't... sometimes subtelty goes out the window, right before you apply a sign the size of a 25-story building to the other side of it. Such is the case with a Samsung advertisement in the Sokol district of Moscow, which uses a 262-foot tall building as a backdrop for the world's largest Galaxy S7 Edge.
Adverts for tech products tend to range wildly from being excellent to being excruciatingly terrible. When executed properly, they have the potential to be charming, funny, and effusive, and demonstrate the features of the product well. The latest marketing campaign for the Samsung Galaxy S7, starring rapper Lil’ Wayne, is a great example of that. But when they go wrong, they go really wrong, as seen by the TV spot for the new Huawei P9.
The star-studded advert features English actor Henry Cavill, who recently portrayed the Man of Steel in the craptacular Batman Vs Superman: Dawn of Justice, as well as Scarlett Johannson, who played a MacBook Pro in Her.
Here's a free tip, would-be criminals: don't tag yourself in photos of an active crime and then post said photos to social media. It's a 21st century problem for those whose leisure activities are just a little bit more than the law will allow, but Motorola has used that interesting situation as a springboard for its latest series of TV ads. The first one, "Photo Opp," is probably the very first time an Old West outlaw has ever been shown with a smartwatch.
Let's say that you're an advertiser, and you just paid six figures for a professionally developed mobile game. We'll call it "Flappy Curd," on the assumption that you are being contracted by a dairy consortium. Your game is a smash hit, winning rave reviews and racking up millions of downloads. But one crucial segment of the market is under-exposed: Verizon Wireless customers. That's because people on Verizon are spending so much money on data plans that if they download Flappy Curd (a 1.2GB game), they can't look at photos on Facebook for the rest of the month. What's a dedicated advertising manager to do?