At this point in the smartphone wars, it's not enough to build an awesome handset. You need to market it. That's the trouble that the One X had last year and the One faces this year. Well, so far the One has opened with its initial shots of BoomSound®, Ultrapixels and Zoe. So, what is Samsung returning fire with? A small, blonde-haired boy named Jeremy.
For those unable to watch the video at work (thanks for spending your time with us instead of doing your job), here's the gist: a young boy's butler drives him to a board room where he is told he will be the "secret messenger" for the Galaxy S IV by a title screen.
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.
In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch.
In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.
It may be pretty hard for Apple to get away from the ruling that it has to state publicly on its website and in advertisements that Samsung didn't copy the iPad. An appeals court has ruled that the previous sentence should still be in place. The judges stated that, if Apple wasn't the one to clear up the confusion, the damage caused by the lawsuits all over Europe would be irreparable to Samsung.
Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."
The new 90-second spot will be available tonight on national TV.
Google's not pulling any punches this time around with its ads for its newest Nexus device. When it's not physically invading one of the most visited sites on the internet, the Nexus 7 can be found in some adorable videos that play to every one of your sappiest emotions. Take this newest ad, featuring a five-ish-year-old girl reading Curious George, and planning her trip to the moon. (No one tell her just yet, okay?)
The video follows its predecessor entitled Camping in the marketing style of "Look at this!
In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.
In an e-mail sent out to Play Store developers earlier, Google announced several updates to its developer program policy. The e-mail mentioned changes in policy including clarification to payment policy regarding subscription billing, the restriction of the "use of names or icons confusingly similar to existing system apps" (a statement that brings back memories of Facebook's "Messenger" gaffe), clarification regarding dangerous products, and practices that violate the Play Store's spam policy, all in addition to a stringent new Ad Policy.
When the Galaxy Note came out, the cynics and skeptics (myself included) scoffed. "Too big for a phone, too small for a tablet" we said. Well, as it turns out, quite a few people bought it. However, as much as some people may have liked the Note, it's hard to disagree that the stylus would feel more at home on a full-size tablet. Which is exactly what the Galaxy Note 10.1, shown in this shiny new ad, aimed to accomplish.