As we all know, Facebook had an announcement earlier this week. The most pervasive social media outlet on the planet announced Facebook Home – a product that essentially amounts to a highly integrated launcher for your Android phone. It also announced the HTC First, a phone optimized for Home, offering a fully Facebook-ed experience.
The launcher is actually pretty nice – features like the unfortunately-named Chat Heads are almost enough to sell this writer on the idea of making an Android hamburger out of a phone, with Facebook Home serving as the top bun (or maybe the lettuce).
There's a little over a week left until Game of Thrones season 3 arrives on HBO and Google wants to make sure you're entirely prepared. The trailer below depicts the machinations of a plot to overthrow enemies, mercilessly and without hesitation. We won't spoil it for you, so take a look at it and see if you can guess who's using the Play Store to take over Westeros (if not, the end will spoil it for you plenty).
I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
I've been using (and loving) Google's Chrome browser daily on my laptop, desktop, phone, and tablet for quite some time now. Heck, I'd probably install it on my toaster if it were possible. And despite any of the complaints I routinely hear about Chrome's mobile iteration (ahem, where's the "full screen" option, again?), there are a few great reasons I keep it on all my devices.
Touching on each and every one of those, the Google Chrome YouTube channel today uploaded a one-minute ad spot touting the fact that Chrome is "For Everyone, Now Everywhere," and can enhance your life with auto-filled addresses, remembered passwords, and cross-device sync.
At this point in the smartphone wars, it's not enough to build an awesome handset. You need to market it. That's the trouble that the One X had last year and the One faces this year. Well, so far the One has opened with its initial shots of BoomSound®, Ultrapixels and Zoe. So, what is Samsung returning fire with? A small, blonde-haired boy named Jeremy.
For those unable to watch the video at work (thanks for spending your time with us instead of doing your job), here's the gist: a young boy's butler drives him to a board room where he is told he will be the "secret messenger" for the Galaxy S IV by a title screen.
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments.
A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.
In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch.
In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.
It may be pretty hard for Apple to get away from the ruling that it has to state publicly on its website and in advertisements that Samsung didn't copy the iPad. An appeals court has ruled that the previous sentence should still be in place. The judges stated that, if Apple wasn't the one to clear up the confusion, the damage caused by the lawsuits all over Europe would be irreparable to Samsung.
Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."
The new 90-second spot will be available tonight on national TV.