In a pair of new thirty-second ad spots, Google is showing off what it does best – search. The spots both feature Google's Search app for Android, using the same cozy, refined aesthetic as Google's other ads in recent memory, even showing off Search's new "search with camera" functionality.
The first spot follows the story of a nervous job candidate, gaining some insight into his prospective employer's interests with a last-minute Google search, while the second spot shows us a "smart Dad" who uses Google Search as a cheat sheet to answer his inquisitive son's astronomical questions.
It may be pretty hard for Apple to get away from the ruling that it has to state publicly on its website and in advertisements that Samsung didn't copy the iPad. An appeals court has ruled that the previous sentence should still be in place. The judges stated that, if Apple wasn't the one to clear up the confusion, the damage caused by the lawsuits all over Europe would be irreparable to Samsung.
Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."
The new 90-second spot will be available tonight on national TV.
Google's not pulling any punches this time around with its ads for its newest Nexus device. When it's not physically invading one of the most visited sites on the internet, the Nexus 7 can be found in some adorable videos that play to every one of your sappiest emotions. Take this newest ad, featuring a five-ish-year-old girl reading Curious George, and planning her trip to the moon. (No one tell her just yet, okay?)
The video follows its predecessor entitled Camping in the marketing style of "Look at this!
In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.
Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.
In an e-mail sent out to Play Store developers earlier, Google announced several updates to its developer program policy. The e-mail mentioned changes in policy including clarification to payment policy regarding subscription billing, the restriction of the "use of names or icons confusingly similar to existing system apps" (a statement that brings back memories of Facebook's "Messenger" gaffe), clarification regarding dangerous products, and practices that violate the Play Store's spam policy, all in addition to a stringent new Ad Policy.
When the Galaxy Note came out, the cynics and skeptics (myself included) scoffed. "Too big for a phone, too small for a tablet" we said. Well, as it turns out, quite a few people bought it. However, as much as some people may have liked the Note, it's hard to disagree that the stylus would feel more at home on a full-size tablet. Which is exactly what the Galaxy Note 10.1, shown in this shiny new ad, aimed to accomplish.
Well, that certainly didn't go the way Apple would've liked. A UK judge presiding over one of many lawsuits involving Apple products—specifically concerning the Galaxy Tab line's alleged infringement of the iPad's design—has ordered Apple to publicly post on the UK version of its website that Samsung did not copy the iPad. Said the internet, "Oh, snap!"
The UK judge presiding over the case was the same one who made headlines recently for saying the Galaxy Tab lineup was "not as cool" as the iPad, and thus unlikely to be confused for Apple's slates.
Airpush and similar notification spammers, your days are numbered. The people have spoken - everyone universally hates these types of ads, and Google actually listened to our numerous complaints.
In Jelly Bean, you can not only figure out exactly which app caused a notification by long-pressing it and selecting App Info - you can actually disable notifications on a per-app basis altogether. That, my friends, is not just a slap in Airpush's face - it's a swift kick in its private parts.
Appbrain, which we here at AP use to this day thanks to a few handful features that the Play Store still hasn't implemented, analyzed 140,000 Android apps and came up with a list of the top 10 ad networks.
While they don't openly state the source of this data, I am willing to bet that it comes from analytics reported by their Ad Detector app which hit the Play Store a few months back.