Google Now on Tap was arguably the highlight feature of Android Marshmallow. With the press of a finger, your phone or tablet would attempt to predict what you wanted to do with information available on screen. That's the glowy, abstract description anyway. What does it actually do? Well this new ad recently published to Google's YouTube channel gives a pretty clear idea.
What do you do when your phone is running low on battery and you must make a phone call because the wife expects you to do some grocery shopping before you get home or because your tummy has started rumbling and your only path to salvation is through the gooey cheese-stuffed crusts of a pepperoni pizza?
Well, you either whip out your speed rapping skills that you innately acquired that very moment to blast through an entire conversation in a few seconds, or you wish you were using an ASUS Zenfone Max with its 5000mAh battery to never, ever, have that problem in the first place.
As we know, most smartphone commercials are, at best, OK. Many are less than OK, and some are just downright awful(see also: HTC-RDJ). Apple manages to score a hit every once in a while, but even their ads can come off as corny and contrived (or just boastful) sometimes.
Perhaps the greatest unicorn of all in smartphone advertising is a legitimately chuckle-worthy commercial. They're rare beasts, and even if that chuckle is from a completely WTF place (see: G Flex, ad sadly taken down), a laugh is a positive reaction. Usually. Anyway, Motorola made this new commercial for the Moto G and we all thought it was pretty funny.
Do you remember that kid in high school that really wanted to be popular? He wasn't as athletically gifted or as attractive as his friends, and, even with his expensive clothes and his designer (Gorilla) glasses, he just didn't get the attention and respect he felt he deserved. So, what does this guy do to get noticed? He becomes the class clown, the funny guy - Mr. Giggles. Now, a good sense of humor is a perfectly legitimate way to gain social standing and win friends so what's the problem with that? The problem is that this kid's sense of humor is just a little off and his jokes are either not funny, or distastefully inappropriate.
Just before Apple's "Spring Forward" watch event last week, Google released a quick, fun, 17-second spot to promote its own wearable offerings, keeping with Android's new tagline "be together, not the same" by demonstrating that Android Wear watches already come in all sorts of shapes so you can "wear what you want."
Today, Google has released a full minute-long version of the spot, with even more watches and even more dancing. The video uses Shamir's On the Regular as a soundtrack, and features a ton of talented dancers including Dytto, Brian Smith, and dancers from StatusSilver.
Apple has a big event scheduled to kick off whenever the hour, with folks looking forward to learning more about upcoming MacBooks and the Apple Watch. The latter will be a first-generation device, Apple's long-awaited debut into the wearables market.
But forget about that product for a moment and remember that, whatever the headlines, Apple's watch will hardly be the only decent smartwatch in town. Google has just released a short commercial showing consumers that Android Wear is a thing and that its watches are cool.
The 17-second commercial features plenty of young people wearing various circular and square watches all sporting different faces.
There's no beating the adorably cute Friends Furever Android commercial, but Google can still try to bring some "oh" and "awww" into more ads for its platform. This new Be Together, Not The Same video is all about people from various age groups using their Android phones and tablets for fun and youthful stuff.
Now it's released another ad that's nearly as absent of tech as the last. This one is all about handshakes and the many different ways people of various ages and backgrounds come up with giving each other dap.