As we know, most smartphone commercials are, at best, OK. Many are less than OK, and some are just downright awful(see also: HTC-RDJ). Apple manages to score a hit every once in a while, but even their ads can come off as corny and contrived (or just boastful) sometimes.
Perhaps the greatest unicorn of all in smartphone advertising is a legitimately chuckle-worthy commercial. They're rare beasts, and even if that chuckle is from a completely WTF place (see: G Flex, ad sadly taken down), a laugh is a positive reaction.
Do you remember that kid in high school that really wanted to be popular? He wasn't as athletically gifted or as attractive as his friends, and, even with his expensive clothes and his designer (Gorilla) glasses, he just didn't get the attention and respect he felt he deserved. So, what does this guy do to get noticed? He becomes the class clown, the funny guy - Mr. Giggles. Now, a good sense of humor is a perfectly legitimate way to gain social standing and win friends so what's the problem with that?
Just before Apple's "Spring Forward" watch event last week, Google released a quick, fun, 17-second spot to promote its own wearable offerings, keeping with Android's new tagline "be together, not the same" by demonstrating that Android Wear watches already come in all sorts of shapes so you can "wear what you want."
Today, Google has released a full minute-long version of the spot, with even more watches and even more dancing. The video uses Shamir's On the Regular as a soundtrack, and features a ton of talented dancers including Dytto, Brian Smith, and dancers from StatusSilver.
Apple has a big event scheduled to kick off whenever the hour, with folks looking forward to learning more about upcoming MacBooks and the Apple Watch. The latter will be a first-generation device, Apple's long-awaited debut into the wearables market.
But forget about that product for a moment and remember that, whatever the headlines, Apple's watch will hardly be the only decent smartwatch in town. Google has just released a short commercial showing consumers that Android Wear is a thing and that its watches are cool.
The 17-second commercial features plenty of young people wearing various circular and square watches all sporting different faces.
There's no beating the adorably cute Friends Furever Android commercial, but Google can still try to bring some "oh" and "awww" into more ads for its platform. This new Be Together, Not The Same video is all about people from various age groups using their Android phones and tablets for fun and youthful stuff.
Now it's released another ad that's nearly as absent of tech as the last. This one is all about handshakes and the many different ways people of various ages and backgrounds come up with giving each other dap.
We in the US have a love-hate (but mostly hate) relationship with our cell phone providers. Even when they do manage to provide us with decent coverage, they tend to be real jerks about it, charging us high base prices along with added fees for anything they can get away with. And at the end of each month, they eat away whatever data is left unused, like vultures.
T-Mobile has released a Data Stash ad (no, not that one) that pounces on that last issue in particular. Following an Un-carrier announcement made at the end of 2014, the magenta carrier lets you build up your unused data over the course of a year, so that if you have a slow month in March, you can reap the benefits in April and May.
Now that we've seen new videos for the Moto 360, Moto Hint, and the new Moto X and G, there's one more promo video to watch - this one, revolving around the "Choose Choice" tagline, gives some behind-the-scenes looks at the "choices" that went into the other videos, including some of the construction work that went into the crazy set used in the other four videos. Like the other videos, it's around a minute long, so it's worth checking out while we wait for more updates to Motorola's website. Conveniently, the video includes YouTube annotations linking to the other product videos we've already covered.
Motorola has done many things right this year. The Moto X was an innovative phone that emphasized build quality and a handful of features - the opposite of Samsung's approach. The "Lazy Phone" ad campaign that accompanied it was humorous, informative, and memorable - something that can't be said for HTC's. The company has even released many of its exclusive apps into the Play Store to provide speedier updates, including the boring ones.
Now the Google-owned company is trying to innovate in a different way, by debuting a fully interactive physical ad in upcoming edition of Wired Magazine.
Now that the insane week of Google app updates has passed (gotta love those Rollout Wednesdays, right?), I've had some time to dig into the APKs and have found a number of interesting things in some of them.
We'll start with Gmail, which received a fairly significant Card UI update with version 4.6.
Ads are coming to Gmail
The most significant under-the-hood and probably not active yet addition to Gmail 4.6 is ads. Yup, ads are most definitely coming to Gmail for Android which managed to stay ad-free all this time, unlike its web counterpart.