10
May
dirt

HTC One Commercials Highlight BlinkFeed, Literally Throw Dirt On The Competition

Posted by in HTC, News, One

The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen. Dirt literally falling out of inferior phones makes the point with all the subtlety of a thrown brick.

22
Apr
image

Design: How Should Google Advertise Glass? Here's One Idea

Posted by in Design, Editorials, Features, Glass, Google

A lot of people are excited for Google Glass right now. The first Explorer units began rolling into the happy embrace of those selected for the exclusive pilot program just last week, and we've already seen a ton of feedback. Combined with decent pre-release coverage, it's clear that Glass has the potential to shake things up once more people have it in their hands. Of course press coverage and user excitement only form part of the story. Another critical piece is advertisement and marketing.

Public image and privacy concerns aside, Glass will need to win the hearts of consumers, in a way Google has striven in the past to capture hearts through advertisements for the Nexus family.

08
Apr
virginwat

The More I Watch This Virgin Mobile Ad Luring T-Mobile Customers Away With $100, The More It Makes Sense And That Scares Me

Posted by in News, Virgin Mobile

Raul Julia. That's what this Virgin Mobile ad makes me think of. I'll explain that later. First, the facts. If you're a T-Mobile customer, Virgin Mobile wants your business. So much so that it's willing to give you a $100 credit if you port your number over before May 31st. Straightforward, right? Cool. Now, here: Have an octopus.

Did you ever watch Mystery Science Theater 3000? If not, you should. You can start with the episode where they watch Overdrawn at the Memory Bank. A made-for-TV movie starring Raul Julia. A man you may know better as Gomez from the Addams Family.

06
Apr
image

Video: This Is How Facebook Will Advertise Home And The HTC First

Posted by in Android OS, Applications, First, Videos

As we all know, Facebook had an announcement earlier this week. The most pervasive social media outlet on the planet announced Facebook Home – a product that essentially amounts to a highly integrated launcher for your Android phone. It also announced the HTC First, a phone optimized for Home, offering a fully Facebook-ed experience.

The launcher is actually pretty nice – features like the unfortunately-named Chat Heads are almost enough to sell this writer on the idea of making an Android hamburger out of a phone, with Facebook Home serving as the top bun (or maybe the lettuce). The key to its success, though, will be advertising.

22
Mar
2013-03-22_13h57_20

The Seven Kingdoms Hang In The Balance In This Google Play Ad For Everything That Could Possibly Relate To Game Of Thrones

Posted by in Google, News
Last Updated: March 24th, 2013

There's a little over a week left until Game of Thrones season 3 arrives on HBO and Google wants to make sure you're entirely prepared. The trailer below depicts the machinations of a plot to overthrow enemies, mercilessly and without hesitation. We won't spoil it for you, so take a look at it and see if you can guess who's using the Play Store to take over Westeros (if not, the end will spoil it for you plenty).

While, unfortunately, the show itself is not on the Play Store, Google's quick to point out that you can get all kinds of peripheral or related content, including kick-ass soundtracks, ambitious literature, fantasy games, and movies about dragons.

18
Mar
2013-03-18_22h05_26

This New Nexus 10 Ad Featuring A Couple Preparing For Their New Baby Is Exactly What Good Marketing Should Be

Posted by in Google, News, Nexus 10

I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.

Here is what I've learned watching this video: the Nexus 10 can be shared with my family, is used to post photos online, can read books, watch movies, coordinate calendars, have video chats, and has voice commands.

11
Mar
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Google Chrome Uploads 'Now Everywhere' One-Minute Spot, Reminds Viewers 'Chrome Has You Covered'

Posted by in Google, News, Videos

I've been using (and loving) Google's Chrome browser daily on my laptop, desktop, phone, and tablet for quite some time now. Heck, I'd probably install it on my toaster if it were possible. And despite any of the complaints I routinely hear about Chrome's mobile iteration (ahem, where's the "full screen" option, again?), there are a few great reasons I keep it on all my devices.

Touching on each and every one of those, the Google Chrome YouTube channel today uploaded a one-minute ad spot touting the fact that Chrome is "For Everyone, Now Everywhere," and can enhance your life with auto-filled addresses, remembered passwords, and cross-device sync.

04
Mar
2013-03-04_11h21_45

Samsung Entrusts The Secrets Of The Galaxy S IV To A Richie Rich Clone In This New Promo Video

Posted by in News, Samsung

At this point in the smartphone wars, it's not enough to build an awesome handset. You need to market it. That's the trouble that the One X had last year and the One faces this year. Well, so far the One has opened with its initial shots of BoomSound®, Ultrapixels and Zoe. So, what is Samsung returning fire with? A small, blonde-haired boy named Jeremy.

Okay.

For those unable to watch the video at work (thanks for spending your time with us instead of doing your job), here's the gist: a young boy's butler drives him to a board room where he is told he will be the "secret messenger" for the Galaxy S IV by a title screen.

26
Feb
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[Video] Sony Invites Us To Make New Memories With The Xperia Z In Nostalgic New Commercial

Posted by in Sony, Videos, Xperia Z, Xperia ZL

There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.

The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments. The video finishes by showing that, after running through plumes of colored powder and revelry, you can simply rinse the phone clean – after all, it's waterproof.

02
Feb
image

Samsung Posts Full Two-Minute 'Next Big Thing' Promo Ahead Of 'The Big Game' [Video]

Posted by in Samsung, Videos

A few days ago, Samsung published their "El Plato Supreme" promo video in which Paul Rudd and Seth Rogen try to develop a pitch for Samsung's don't-call-it-the-Super-Bowl ad. Rounding out the story, a full two-minute video was uploaded earlier today which shows how the two ended up working together on the pitch, throwing in a few more self-aware marketing gags along the way.

In the deliciously meta ad, Rogen and Rudd bicker over who's "the next big thing" before finding out that they're working together not in the ad, but on the pitch. Their meeting with Saul Goodman (I mean Bob Odenkirk) covers topics from diapers to crowd-sourcing to space travel before LeBron James abruptly joins the meeting by way of a Galaxy tablet, suggesting he make a cameo in the ad on – you guessed it – a tablet.

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