The HTC One is pretty great, and HTC has had no problem vividly illustrating its hardware features. Now they've moved on to the software in a pair of 30-second TV spots. The ads are all about BlinkFeed, HTC's proprietary social/news stream, and the centerpiece of the Sense 5 user interface. The commercials get right to the point, showing that other phones make you "dig" for information and content, while the mighty One with BlinkFeed puts everything you want right there on the home screen. Dirt literally falling out of inferior phones makes the point with all the subtlety of a thrown brick.
A lot of people are excited for Google Glass right now. The first Explorer units began rolling into the happy embrace of those selected for the exclusive pilot program just last week, and we've already seen a ton of feedback. Combined with decent pre-release coverage, it's clear that Glass has the potential to shake things up once more people have it in their hands. Of course press coverage and user excitement only form part of the story. Another critical piece is advertisement and marketing.
Public image and privacy concerns aside, Glass will need to win the hearts of consumers, in a way Google has striven in the past to capture hearts through advertisements for the Nexus family.
Raul Julia. That's what this Virgin Mobile ad makes me think of. I'll explain that later. First, the facts. If you're a T-Mobile customer, Virgin Mobile wants your business. So much so that it's willing to give you a $100 credit if you port your number over before May 31st. Straightforward, right? Cool. Now, here: Have an octopus.
Did you ever watch Mystery Science Theater 3000? If not, you should. You can start with the episode where they watch Overdrawn at the Memory Bank. A made-for-TV movie starring Raul Julia. A man you may know better as Gomez from the Addams Family.
As we all know, Facebook had an announcement earlier this week. The most pervasive social media outlet on the planet announced Facebook Home – a product that essentially amounts to a highly integrated launcher for your Android phone. It also announced the HTC First, a phone optimized for Home, offering a fully Facebook-ed experience.
The launcher is actually pretty nice – features like the unfortunately-named Chat Heads are almost enough to sell this writer on the idea of making an Android hamburger out of a phone, with Facebook Home serving as the top bun (or maybe the lettuce). The key to its success, though, will be advertising.
There's a little over a week left until Game of Thrones season 3 arrives on HBO and Google wants to make sure you're entirely prepared. The trailer below depicts the machinations of a plot to overthrow enemies, mercilessly and without hesitation. We won't spoil it for you, so take a look at it and see if you can guess who's using the Play Store to take over Westeros (if not, the end will spoil it for you plenty).
While, unfortunately, the show itself is not on the Play Store, Google's quick to point out that you can get all kinds of peripheral or related content, including kick-ass soundtracks, ambitious literature, fantasy games, and movies about dragons.
I am vaguely aware of the iPad. I know that my Galaxy has Google stuff in it and my nerdy friend tells me about his Next Us that is cool. I am the target audience for this new ad for the Nexus 10. Why? Because my friend who reads tech blogs already knows about it and doesn't need to be convinced. I do. And you know what? It's doing a pretty good job of convincing me.
Here is what I've learned watching this video: the Nexus 10 can be shared with my family, is used to post photos online, can read books, watch movies, coordinate calendars, have video chats, and has voice commands.
I've been using (and loving) Google's Chrome browser daily on my laptop, desktop, phone, and tablet for quite some time now. Heck, I'd probably install it on my toaster if it were possible. And despite any of the complaints I routinely hear about Chrome's mobile iteration (ahem, where's the "full screen" option, again?), there are a few great reasons I keep it on all my devices.
Touching on each and every one of those, the Google Chrome YouTube channel today uploaded a one-minute ad spot touting the fact that Chrome is "For Everyone, Now Everywhere," and can enhance your life with auto-filled addresses, remembered passwords, and cross-device sync.
There are a few surefire ways to get straight to a consumer's heart, and one of them is nostalgia. People love to be reminded of the good old days, and Sony has done just that, uploading a new Xperia Z spot that will take viewers back to the moon mission, the Berlin wall, roller skating on the beach, and playing video games, all with Sony products.
The ad then continues with a young couple joining in a Holi celebration using the Xperia Z, showing that Sony hasn't abandoned its iconic role in capturing or enhancing your most memorable moments. The video finishes by showing that, after running through plumes of colored powder and revelry, you can simply rinse the phone clean – after all, it's waterproof.