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Millenial Media: Samsung Ad Impressions Market Share Doubled In Last Year While HTC And Motorola Halved

If you needed any clearer indication that Samsung basically owns the Android world while HTC and Motorola are in trouble, maybe this will help. According to Millenial Media, a mobile advertising firm, ad impressions on its platform from Samsung handsets shot up from 23% to 46% in the last year. Meanwhile, HTC plummeted from 32% to 16%, while Moto dropped from 22% to 11%. This is a massive change.


Now, before we go getting bent out of shape over this, let's clarify a couple things.

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Millennial Media Report Shows Android As Top OS, Galaxy Tab As Number 2 Tablet

If we told you that Android was the number one mobile OS worldwide, you shouldn't really be surprised by this point. By most metrics, the little green guy has overtaken the competition in just about every area, including sales, actual userbase, and ad impressions, as demonstrated here by Millenial Media's report. There are a couple surprises in the report, though.


For starters, while the iPad being the top ranked tablet is no surprise, the Galaxy Tab beating out the Kindle Fire is.

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