In a short press release sent out this evening, LG announced that it would be ditching the word (is it a word?) "Optimus" from its premium branding, opting to keep only the "G".
Furthermore, the release reaffirms the name of the company's upcoming flagship – G2.
The release contained one other tidbit – going forward, "LG's premium 4:3 display smartphones will be rebranded as simply 'Vu'." Yes, there will be at least one more Vu, if not more.