There have been a lot of unfounded rumors and speculation about KitKat and the Nexus 5 (and even the good old Nexus 4) floating around the web in the last few days, so why don't we take a break from those and switch things up for a change? Here is the work-in-progress UI from the next major update to the Play Store app for Android, version 4.4 (just to be clear: the Play Store's version is 4.4 - I'm not talking about Android 4.4).

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